Dell generates more than $50m revenue per day in sales through its worldwide websites. Core to Dell’s e-business success is a series of customised websites provided to its various customers. Dell.com provides a high level of service to its customers and suppliers. Ordering and production is speeded up, greater accuracy follows direct ordering by customers, and current technologies are delivered to consumers.…
This interaction with customers gives to Dell the possibility to improve and adjust theirs products and services.…
Dell’s unique selling point facilitating the customers to be able to select and customise their computer systems. They can change or upgrade components to suit the customer’s needs which is a major advantage over retailers that are offering a stock standard prebuilt computer system.…
a. Dell computers cover needs pertaining to strategy and deployment, IT and business consulting, managed services and all around expert advice and world-class support. Dell products can be used within organizations to use business processes efficiently, and assist with technology infrastructure and applications services to pinpoint growth opportunities that essentially reduce costs.…
The direct supply chain model operating at Dell provides a large variety of computer configurations while keeping low levels of component inventory (Chopra, 2012, Pg. 6). Dell structured the direct model supply chain to not include the distribution and retail functions which lowered costs. Additionally, lower inventory and no warehouses in the supply chain structure lowers costs in the supply chain model. Dell uses the direct model for customers to purchase personal computers and business enterprise computer solutions. The company operates six manufacturing facilities across the globe that complies to ISO 9001 - 2000 year certification. Dell utilizes tailored standards based solutions and communicates with customers via phone, email, or in person (Dell, 2009).…
Dell skips the distribution and retail steps typical of a manufacturing company's supply chain operations. The company sold its computers through catalogs and phone orders since its incorporation (Chase et al, 2005). With the emergence of the internet and ecommerce, in 1996 Dell began selling computers through its website.…
When the Texas-based Dell computer company started in 1984, its creator Michael Dell was interested in having a completely different distribution approach from his competitors. In order to keep costs low, minimize inventory costs and cater to customer needs, Dell sold directly to customers. By 1997, Dell’s distribution model was working extremely well for the company and brining in $1 million a day in sales. Based on the model and the success of direct distribution for consumers, Dell expanded its target audience to large companies, small businesses and government agencies. Dell’s competitors were interested in the same markets, but unlike Dell used both direct and indirect distribution methods.…
The Dell Corporation has plenty of the experience in both the local community and local markets as well as the international market place. Selling directly to the public has had its benefits. One of those benefits is the direct link to the internet for the purpose of marketing Dell computers to the general public, as well as selling, promoting, and making good strategic decisions. The Dell corporation is just but one of the many corporations which have been able to make the exclusive direct sales to the customer a valued expertise in promoting a international corporation.…
On-line and telephone sales and support can also be attributed to Dell's superb direct model. Through on-line custom system sales the customer can configure a system with assistance. By using this method Dell has managed to help keep internal costs low, increase value to the customer and provide increased returns to their shareholders.…
Dell’s Direct-to-consumer model allowed customers to order products through phone call or internet. Dell was able to meet customers’ specification, based on the product customization strategy. This enabled Dell to have an agile supply chain that could cope with volatile demand and avoid bull-whip effect effectively, as well as save the logistical costs.…
The Dell computer Corporation uses many different promotional methods to market their computer products to the appropriate target markets. Dell advertises heavily on television, on the Internet, in print such as magazines and newspapers, as well as, uses direct mail ad campaigns. All of these promotional vehicles have been designed to give Dell the competitive edge that they need to be the number one computer seller in the world.…
Describe the “Direct Business Model” The direct model has become the backbone of our company and the greatest tool in its growth. – Michael Dell. Dell 's direct business model bypasses the dealer in the supply chain and sells computers directly to customers, building each to order. Dell does not manufacture the computer components; they merely assemble computers based on components that are available in the market. The focus is solely on the customer. There are ten key elements in dell’s strategy that has made has successful today: Go Direct – by eliminating the dealer in the supply chain and selling computers directly to customers, eventually letting them customize the laptop they want. Provide the Best Value – You have to just say Michael Dell has done a hell of a job. No one has pulled the levers of cost, quality and service better than Dell. – Jack Welch, former CEO of GE. Focus Fanatically on customers – The do it the customers way mantra has created for Dell the tightest – and the most envied – relationship with buyers in the PC business. – Business Week, 1988. Celebrate Standardization – Dell has thrived as downward-spiraling prices and commodification washed over the company’s customers and bashing its competitors. – Fortune Magazine. Have Zero Tolerance for Inventory – The longer you keep inventory, the faster it deteriorates – you can literally see the stuff rot. Because of their short product life cycles, computer components depreciate anywhere from a half to a full point a week. Cutting inventory is not just a nice thing to do. It’s a financial imperative. – Kevin Rollins, former President and CEO of Dell. Always adapt, always execute – Dell is an execution…
“Dell designs, develops, manufactures, markets, sells, and supports a wide range of products that are customized to customer requirements. These include enterprise systems, client systems, printing and imaging systems, software and peripherals.”…
Thirdly, is Dell’s nature of operations. The well-known operation model of Dell called ‘Dell Direct’, eliminates intermediaries in procurement, manufacturing, and the distribution process. The technology used byt the company in the manufacturing process is the base of their success and therefore a very important role in operations for the company. This strategy allows the company to combine its resources, its relationship with suppliers, and its consumer communications capabilities, developing one big advantage over its competitors.…
Dell is a company leader in delivering the latest technology in computer systems to customers, and a broad range of products that enhance the service. The main concept is to sell directly to customers without intermediaries to better understand their needs and provide personalize assistance to take customers to the next level of service. (1)…