Delias market research
Market Research
Macro Environment: dELiA*s clothing offers a wide-ranged variety of products for teenage girls to satisfy their different lifestyles. dELiA*s brand is a distinguished collection of attire, swimwear, footwear, outwear, and accessories, that targets trend setting teenage girls. dELiA*s strives to please both parents and teenagers by supplying them with trends of fashion that are both stylish and appropriate. (Exec Summary)
Macro environmental forces that will impact dELiA*s in the future would be technology, social demographics, and economical forces. dELiA*s social factors are the teen buyers that help regulate what types of products and services they should offer. This gives them the advantage of deciding and controlling what the inventory is and how much they need to order for their outlets. This can also help them decide how to market, promote and display their products in ways that are most appealing to the target audience which are mostly female tweens and teenagers.
The economy undergoes many twists and turns and dELiA*s will have to know how to adjust its prices to manage expenses. Consumer income drives the business as well as the U.S. economy. With customers being satisfied with their income, they feel more secured about the economy, which means they would be less guilt of spending money. Consumer spending rose 0.5 percent in the retail sector in 2011, according to a statement from the U.S. Commerce Secretary Gary Locke. Consumer income has the power to how much dELiA*s must succeed in today's competitive market.
Competition:
dELiA*s is a retail brand that primarily focuses more on teenage girls. Due to the fact that fashion is always growing, this industry is very competitive. Quality, location, price, and service are key principals of competitive factors. As of now, dELiA*s compete against H&M, Forever 21, American Eagle, Abercrombie & Fitch, and Hollister. They also compete for retail store sales with full price and discount
Macro Environment: dELiA*s clothing offers a wide-ranged variety of products for teenage girls to satisfy their different lifestyles. dELiA*s brand is a distinguished collection of attire, swimwear, footwear, outwear, and accessories, that targets trend setting teenage girls. dELiA*s strives to please both parents and teenagers by supplying them with trends of fashion that are both stylish and appropriate. (Exec Summary)
Macro environmental forces that will impact dELiA*s in the future would be technology, social demographics, and economical forces. dELiA*s social factors are the teen buyers that help regulate what types of products and services they should offer. This gives them the advantage of deciding and controlling what the inventory is and how much they need to order for their outlets. This can also help them decide how to market, promote and display their products in ways that are most appealing to the target audience which are mostly female tweens and teenagers.
The economy undergoes many twists and turns and dELiA*s will have to know how to adjust its prices to manage expenses. Consumer income drives the business as well as the U.S. economy. With customers being satisfied with their income, they feel more secured about the economy, which means they would be less guilt of spending money. Consumer spending rose 0.5 percent in the retail sector in 2011, according to a statement from the U.S. Commerce Secretary Gary Locke. Consumer income has the power to how much dELiA*s must succeed in today's competitive market.
Competition:
dELiA*s is a retail brand that primarily focuses more on teenage girls. Due to the fact that fashion is always growing, this industry is very competitive. Quality, location, price, and service are key principals of competitive factors. As of now, dELiA*s compete against H&M, Forever 21, American Eagle, Abercrombie & Fitch, and Hollister. They also compete for retail store sales with full price and discount