This Chapter contains the Introduction, Background of the Study, and Statement of the Problem, Significance of the Study and the Scope and Limitation.
Filipinos love eating different types of food, the reason why they can easily find restaurants around the country. But starting up a restaurant is not as easy. A functional knowledge of the background of food service is a must for one who is contemplating on joining the industry. There is a need to be thoroughly familiar with the development of the food service industry in order to appreciate its roles, functions, and important contribution to the nation’s economy. Food service organizations vary in the system from the highly competitive and expensive restaurant to the less costly fast-food outlets in school, offices, and hospitals. Filipinos are adopting what other countries brought to us, they can easily learn the trends along the way.
First, Chinese traders introduced to the country the commercial type of food service which was further encouraged by the Spaniards. However, the American occupation saw the start of the cafeterias in school and hospitals. Today the food service industry has flourished into a big business.
The food service industry is broad in scope and varies in system individual establishments also differ in size, location, physical structure and policies. We also have to learn on how they run their restaurant business in spite of the competition that they are facing.
Background of the Study
The food industry in the Philippines includes food establishments that range from simple fast-food in malls and supermarkets to formal and expensive restaurants and hotels. Food service establishments are classified into commercial food service outlets and service oriented operations. Restaurant is a commercial establishment where meals can be brought and eaten. They also do renovations to enhance everything, to attract people to eat and dine in their restaurant, to measure how competitive they are in the field of food industry. Here is the restaurant which is the focus of our research..
Tokyo Tokyo is a Japanese restaurant chain in the Philippines. Tokyo Tokyo is known for serving Japanese dishes with free rice refill, a promotion called eat all you kanin (or eat all the rice you can) which has been going since it started in 1985. Fortunately, Tokyo Tokyo currently operates 56 stores in the Philippines with much of the chain expansion being attributed to franchising at first. Generally, Tokyo Tokyo restaurants are located within major shopping centers and malls in the country, malls which are owned and operated by SM Prime Holdings, Robinsons and the Ayala Corporation.
According to the “Tokyo Tokyo” Jobstreet.com, restaurant opened on April 22, 1985 at Quad Car Park in Makati City. They first served Japanese dishes such as Tempura, Tonkatzu, Yakisoba, Sushi and Sashimi. At the time they opened their first Japanese restaurant in 1985, other Japanese restaurants were more traditional, and the “mainstreaming” of the market has contributed to restaurant chain growth. (2009-06-03)
At first, Tokyo Tokyo’s menu currently offers three types of sushi, spicy kani roll and spicy tuna roll and California maki. The best seller variant of beef teriyaki, beef misono, pork tonkatsu, squid ika fry and prawn tempura are dishes with vegetables. The best chicken teriyaki and tuna misono are the house specials of Tokyo Tokyo. They come with the same package of their best seller variants. In addition with that, they also offers Japanese style potato balls, miso soup and kani crab corn soup as side dishes. (Tokyo Tokyo TURNS 20. Newsflash.com) 2009-06-03
Statement of the Problem
To determine the profile of the customers of...
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