Defining Marketing 
Defining Marketing
Stephen Ervinck
Week 1 MKT/421
March 5th, 2014
Jerry Pacheco
Defining Marketing
Moving a good or service from a concept to a customer requires action. One aspect of a business that this action is built into is marketing. The 4 P’s, of marketing are essential to the success of a company’s marketing strategy. Understanding the 4 P’s is a great way for one to understand marketing and the power that marketing has to bring success or failure to a good or service. McDonald’s Restaurant, Birdhouse Skateboards, and Red Bull Energy Drink are all successful business’s that sell products and services based on unique marketing strategies that cater to the company’s consumers who desire its product. Before the need or want for an item is present, a company markets this into its future users. Marketing generates the strategy that underlies sales techniques, business development, and business communication (Kaplan, 2008). Marketing has less to do with getting a customer to pay for a product, but instead in developing demand for the product and fulfillment of a customer’s needs. Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large (Armstrong, 2011).
Marketing a product requires a market where goods and services are exchanged according to supply and demand. Each market has a separate strategy that pertain to the success of moving the goods that are inside of that particular company, business, organization, corporation etc. When an item is demanded the market must supply it. Often a specific group of individuals are involved in marketing the product, creating awareness to the general market or targeted demographic that the product exists. This marketing effort is intended to increase demand. Marketing works to bring things to market because there is some sort of demand for the good or service
Stephen Ervinck
Week 1 MKT/421
March 5th, 2014
Jerry Pacheco
Defining Marketing
Moving a good or service from a concept to a customer requires action. One aspect of a business that this action is built into is marketing. The 4 P’s, of marketing are essential to the success of a company’s marketing strategy. Understanding the 4 P’s is a great way for one to understand marketing and the power that marketing has to bring success or failure to a good or service. McDonald’s Restaurant, Birdhouse Skateboards, and Red Bull Energy Drink are all successful business’s that sell products and services based on unique marketing strategies that cater to the company’s consumers who desire its product. Before the need or want for an item is present, a company markets this into its future users. Marketing generates the strategy that underlies sales techniques, business development, and business communication (Kaplan, 2008). Marketing has less to do with getting a customer to pay for a product, but instead in developing demand for the product and fulfillment of a customer’s needs. Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large (Armstrong, 2011).
Marketing a product requires a market where goods and services are exchanged according to supply and demand. Each market has a separate strategy that pertain to the success of moving the goods that are inside of that particular company, business, organization, corporation etc. When an item is demanded the market must supply it. Often a specific group of individuals are involved in marketing the product, creating awareness to the general market or targeted demographic that the product exists. This marketing effort is intended to increase demand. Marketing works to bring things to market because there is some sort of demand for the good or service