Defining Marketing

Topics: Coca-Cola, The Coca-Cola Company, Marketing Pages: 3 (818 words) Published: December 24, 2012
Defining Marketing
Colleen P. Dalton
MKT/421
November 26, 2012
Stephanie Burns

Defining Marketing
The purpose of this paper is to define the term “marketing”, explain the importance of marketing in organizational success, and provide examples from the business world to support the explanation of its importance. Upon completion of this paper it should be understood what Marketing means and its importance in today’s society. Marketing

There are many definitions of the term “marketing”. My personal definition of marketing is the advertising of a business to promote its products or services to the public by means of radio, newspaper, billboards, etc. According to Kotler and Keller (2012), “Marketing is about identifying and meeting human and social needs.” Also, it is notated that marketing is “the performance of activities that seek to accomplish an organization’s objectives by anticipating customer or client needs and directing a flow of need-satisfying goods and services from producer to customer or client” ” (Perrault, Cannon, & McCarthy, 2011, p. 5). Importance of marketing

The importance of marketing in organizational success is huge in today’s market and economy. Marketing is what helps to connect the targeted customer to the specific product being advertised. Whether it is by radio, newspaper, billboard, etc. marketing helps the customer to see the product and connect his or her need for that specific product. If a company does not advertise its products then the chances of the company being successful are very low. In order for an organization to be successful it needs to advertise in one form. From the initial customer trying the product, the organization can gain more customers by word of mouth advertisement along with other means used by the company. Examples of marketing

Coca-Cola is one of America’s leading beverage companies whose target consumer is the customer who purchases his or her products on a constant basis....

References: Chron.com. (2012). Retrieved from http://smallbusiness.chron.com/starbucks-target-audience-10553.html
Kotler, P., & Keller, K. (2012). Marketing Management (14th ed.). Upper Saddle River, NJ: Prentice Hall.
Marketing: the Importance of Marketing in Organizational Success. StudyMode.com. Retrieved November 26, 2012, from http://www.studymode.com/essays/Marketing-Importance-Marketing-Organizational-Success-152007.html
Perreault, W. D. Jr., Cannon, J. P., & McCarthy, E. J. (2011). Basic marketing: A marketing strategy planning approach (18th ed.). New York, NY: McGraw-Hill Irwin.
The Coca Cola Company. (2012). Retrieved from http://www.coca-colacompany.com/stories/responsible-marketing
The Gerber Generation. (2010). Retrieved from http://news.gerber.com/pr/gerber/the-gerber-generation-says-hello-158829.aspx
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