Defines 1950’s Stuff
a major corporation that includes a number of smaller companies in unrelated industries
a company that offers similar products or services in many locations, also it is the right that is sold to an individual entrepreneur to open a business using the parent company’s name and the system that the parent company developed.
large franchises that standardise the American public
The baby boom
WWII soldiers coming home to their families and reproducing, sending the birth rate way up
Dr. Jonas Salk*
A doctor who developed a vaccine against the crippling disease polio
Women’s Changing Roles
the role of homemaker and mother became glorified in the 1950s. Women became known as “the key figure in all suburbia” The number of women who worked outside of home increased and the number of women who attended college increased
The Leisure Class
a lot of new inventions were created, so the public began to spend more money on leisurely goods and activities
automobiles became part of everyday life, so many people bought them
The interstate highway system
a nation wide highway network; 41,000 miles of highway road
The buying of material goods became the representation of one’s success and wealth
because of consumerism the advertising industry grew, and television became a new was to reach out to the public
the buying of large thing in small amounts, loans
A government agency that regulates and licenses television, telephone, telegraph, radio, and other communication industries.
Radio and Movies
Radio and movies stayed popular even with TVs being the newest and most popular thing. Radio advertising rose by 35 percent during the 1950s however, the number of moviegoers decreased by half
The Beatniks ...
Please join StudyMode to read the full document