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Deere and Co. Swot Analysis

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Deere and Co. Swot Analysis
DeVry University
Pomona, California

Swot Analysis of John Deere
Symbol on NYSE : DE
By
Eduardo Elizarraras
11307 Spy Glass Hill Road, Whittier, CA 90601
626-246-4747 elizarra1553@roadrunner.com

Submitted in Partial Fulfillment of the Course Requirements for
Introduction to Business
BUSN 115
Professor Tom Donini

March 21, 2010

Company Profile
John Deere (Deere & Company — NYSE: DE) is a world leader in providing technologically advanced machinery for agriculture, forestry, construction, lawn and turf care, and all sorts of landscaping. John Deere also provides financial services worldwide. Deere & Company as it is known on the New York Stock Exchange manufactures and markets heavy machinery and engines used in heavy equipment. The company was founded by a blacksmith named John Deere. John Deere moved from Vermont to Illinois and immediately set up a blacksmith shop in 1837. John Deere developed a better plow for the tougher soil found in the Midwest and from there John Deere was established. Today John Deere Construction & Forestry produces more than 120 machine models and distributes its construction, forestry and worksite products through a network of more than 1,300 dealer locations worldwide. The company employs more than 50,000 people worldwide.
John Deere’s Mission Statement as listed on their homepage website. It is listed as a Strategy Statement. We aspire to distinctively serve customers — those linked to the land — through a great business, a business as great as our products. To achieve this aspiration, our strategy is: * Exceptional operating performance * Disciplined SVA growth * Aligned high-performance teamwork Execution of this strategy creates the distinctive John Deere Experience that ultimately propels a great business and, for all with a stake in our success, delivers...Performance That Endures |

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SWOT Analysis of John Deere

Strengths * Highly recognized and

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