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Decline Barbie Doll

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Decline Barbie Doll
Environmental issues will arise at any company at anytime. You can be a billion dollar company and still have environmental issues. There are many contributing factors that has attributed to Barbie's declining sales. Competition is a major factor that has attributed to the decline of the Barbie doll. There are other companies that have created dolls that have taken over such as the Bratz doll. The Bratz doll is a hip doll that has gotten the attention of many young girls. The Bratz doll comes with many accessories that keeps young girls wanting more and more of their products. Another factor that has caused Barbie sales to decline is the changing lifestyles of today's young girls are a concern for Mattel (Ferrell, O.C., & Hartline, M.D., 2014).
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