Declaration Decadence Rhetorical Devices

Ancestry.com released a bone chilling 4th of July special commercial. The commercial was titled “Declaration Decadence.” In the commercial different people of various ethnicities recite parts of the Declaration of Independence. At the end of the video it's revealed who these people are each of them descendents of someone who signed the declaration. The CMO of ancestry Vineet Mehr even stated, “We're all much more similar than you think.” This powerful ad displayed a number of techniques to advocate its overall message, techniques such as: cultural diversity, expressive tone, and the sensation of patriotism. Leading into the beginning of the video the cultural diversity is obvious. People of all different color, race, and background. This technique displays the many differences they all have, yet under the umbrella we call our great nation we are all one in the same. The ad also shows us, no matter your color or background we all have the same rights under the constitution our founding fathers left behind. Vineet Mehr was even quoted in an interview saying “we're using facts and data to prove it. This is not fluffy marketing. These are facts.” Stylish expressive tone and music pushes the envelope of equality to send chills down your spine. The hope music played throughout the
Ancestry uses the people that all have ancestors that actually signed the declaration of independence, just to show that we are all much more similar than previously thought. Even if we have different skin color or a different religion we aren’t all that different. Ancestry shows that we may all share our belief’s, religion, and pass times under one flag. The ad relays a quote from the declaration “We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of