Porsche has always been known as a very high end car company. Since as early as the 1950’s, the Porsche brand was identified by consumers as one of high quality. The price range made purchasing a Porsche only affordable to the financially successful. Compared to the mindset of the average buyer of a vehicle, the buyer of a Porsche does not look for the same features. To the Porsche buyer, it is all about the class of the vehicle and how they look while driving it. Porsche has always appealed to people that are very financially stable. They work very hard to achieve their goals and show it by buying expensive things. Their goals are high and everything they buy and have will be first class. No matter if it is clothing, houses, or cars, everything will be of very expensive taste. While analyzing the buyer decision process of a typical Porsche customer, I came to the realization that Porsche customers do not base their buying decisions on how practical a car is. The most important thing to them is how the car makes them feel and how they look driving it. Daily tasks that go along with owning a vehicle are looked at from a different perspective to a Porsche owner. Choosing a Porsche to them is like picking out clothing. It will be expensive and what they would consider good taste. Wealthy people buy Porsches because they enjoy driving them. It puts them in a class that not too many are able to join just because they are not able to afford it.
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