Deceptive Marketing Ethics Paper
Julep, a popular beauty subscription company, has been accused and ultimately fined for taking part in deceptive marketing practices. As a company, one should take their customers into account and make sure that they are aware of what they are signing up for. They did the wrong thing by misleading their customers into enrolling in their subscription plan without proper disclosure of the terms. Deceptive marketing is unethical because a business should treat their customers as part of their company and not just as their means for profit.
Deceptive marketing is when any form of advertising or promotion misrepresents the nature of a product or service. These types of techniques can include bait and switch pricing and promotional offers with exaggerated …show more content…
Albert Carr states that ethics in the business world are just game ethics. Game ethics are used as a way to win within business and so, deception is ok (Carr 137). He argues that in the business world, there will always be the need to “bluff”. Bluffing can come in many forms such as “conscious misstatements, concealment of pertinent facts, or exaggeration” (Carr 137). These are all part of the game of the business world. Carr even gives examples of business practices like “products to be advertised in a way that made it sound a great deal better than it actually was” (Carr 136). If a manager decides to be true all the time, then they limit their availability of business opportunities to gain more success. Julep did exactly that; they simply used a bluff to get more customers into their …show more content…
"We have always been clear about the terms and benefits of our Maven subscription program, which is beloved by thousands of women across the country" (King). Julep stated that all of the terms pertaining the free maven box were included when the person signed up to get the box. So someone might argue that it is a customer’s duty to read what they are signing up for. So was it really deception if their process was being disclosed in the terms of agreement? It was stated that customers were also made aware of the charge before it happened through the email that they provided and that Julep was in contact with all their customers.
Deceptive marketing is when any form of advertising or promotion misrepresents the nature of a product or service. These types of techniques can include bait and switch pricing and promotional offers with exaggerated …show more content…
Albert Carr states that ethics in the business world are just game ethics. Game ethics are used as a way to win within business and so, deception is ok (Carr 137). He argues that in the business world, there will always be the need to “bluff”. Bluffing can come in many forms such as “conscious misstatements, concealment of pertinent facts, or exaggeration” (Carr 137). These are all part of the game of the business world. Carr even gives examples of business practices like “products to be advertised in a way that made it sound a great deal better than it actually was” (Carr 136). If a manager decides to be true all the time, then they limit their availability of business opportunities to gain more success. Julep did exactly that; they simply used a bluff to get more customers into their …show more content…
"We have always been clear about the terms and benefits of our Maven subscription program, which is beloved by thousands of women across the country" (King). Julep stated that all of the terms pertaining the free maven box were included when the person signed up to get the box. So someone might argue that it is a customer’s duty to read what they are signing up for. So was it really deception if their process was being disclosed in the terms of agreement? It was stated that customers were also made aware of the charge before it happened through the email that they provided and that Julep was in contact with all their customers.