Debenhams is a leading department stores group with a strong presence in key product categories including womens wear , menswear homewares , health and beauty , accessories , lingerie and child wear . * Type : Public limited company
* Founded 1778
* Headquarters : London,United Kingdom
* Chairman : John Lovering
CEO : Rob Templeman,
* Revenue £1.83 Billion (2008)
* Operating income £176.1 million (2008)
* Net income £77.1 million (2008)
* Employees 27,400 (2008)
Debenhams has a clear strategy to drive future profitability and grow market share. this is being achieved by increasing our sales to our existing customers, attracting new customers and moving into new markets. GOALS :
Short delivery times and making every efforts to provide a flexible and friendly service . They can adjust the nature and volume of merchandise . for suppliers this mean guaranteed business for long term and increase the business in future . They work very close to their suppliers , its all about to , is all about to building partnership for success They manage the lead time with their suppliers need to deliver merchandise , the quality of stock the supplier hold in time .The result benefit in both retailer and suppliers , join them in a long rewarding mutually advantageous business partner ship . OBJECTIVES :
The process of attracting people starts with capable management team who have the foresight to encourage the QUALITY and training retention system , such initiative must always start at the top of the organisation , with those who have the power to make policy decisions .
MARKETING MIX :
As of April 2009, the company had 153 stores (including 10 'Desire by Debenhams' stores) covering 10.373 million square feet of retail space across the United Kingdom and the Republic of Ireland. It also has 40 franchise stores operating in other countries, including Malaysia and Indonesia. In addition...
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