Debenhams Assignment
MODULE: INFORMATION AND KNOWLEDGE MANAGEMENT
ASSIGNMENT TITLE: STRATEGIC INFORMATION ANALYSIS REPORT
SESSION: JUNE 2011
STUDENT NAME: HARDEEP KAUR
STUDENT ID:
TABLE OF CONTENTS
Title page……………………………………………………………………………………….1
Table of contents……………………………………………………………………………2
Abstract…………………………………………………………………………………………..2
1.About Debenhams…………………………………………………………………………3
2.The main body of the report………………………………………………………….
2.1.Strategic information needs of Debenhams……………………………….
2.2.strategic information system of Debenhams……………………………..
2.3.Knowledge management and CRM………………………………………..
2.3.1.Knowledge management………………………………………………………
2.3.2.Customer relationship management……………………………………….
3.Recommendations……………………………………………………………………… …show more content…
In simple words we can say that what type of information is needed for an organisation to achieve their set goals and objectives. Information play a vital role to coordinate the internal and external environment. The four factors that determines the usefulness of information: quality, timeliness, completeness and relevance. Accuracy and reliability determines the quality of information. So I think useful information should be accurate and reliable. As world is changing day by day, with changes in time so it leads to information changing frequently. Real information is that information which is reflecting by time. So to catch the real information we have to consider the timeliness factor in …show more content…
‘Customer is a king’ according to Business Management and ‘customer is always right’ from the perspective of Hospitality Management. Moreover if any organisation or business want to survive in the industry and wants toachieve its goals and objectives then it should focus on the industry. Customer is also a source of competitive advantage and to gain market share. CRM is the system or process how to deal with the customer. In other words we can say that CRM is a such kind of detailed study through which we can gather information about customer’s behaviour and needs ,preferences and buying patterns of
ASSIGNMENT TITLE: STRATEGIC INFORMATION ANALYSIS REPORT
SESSION: JUNE 2011
STUDENT NAME: HARDEEP KAUR
STUDENT ID:
TABLE OF CONTENTS
Title page……………………………………………………………………………………….1
Table of contents……………………………………………………………………………2
Abstract…………………………………………………………………………………………..2
1.About Debenhams…………………………………………………………………………3
2.The main body of the report………………………………………………………….
2.1.Strategic information needs of Debenhams……………………………….
2.2.strategic information system of Debenhams……………………………..
2.3.Knowledge management and CRM………………………………………..
2.3.1.Knowledge management………………………………………………………
2.3.2.Customer relationship management……………………………………….
3.Recommendations……………………………………………………………………… …show more content…
In simple words we can say that what type of information is needed for an organisation to achieve their set goals and objectives. Information play a vital role to coordinate the internal and external environment. The four factors that determines the usefulness of information: quality, timeliness, completeness and relevance. Accuracy and reliability determines the quality of information. So I think useful information should be accurate and reliable. As world is changing day by day, with changes in time so it leads to information changing frequently. Real information is that information which is reflecting by time. So to catch the real information we have to consider the timeliness factor in …show more content…
‘Customer is a king’ according to Business Management and ‘customer is always right’ from the perspective of Hospitality Management. Moreover if any organisation or business want to survive in the industry and wants toachieve its goals and objectives then it should focus on the industry. Customer is also a source of competitive advantage and to gain market share. CRM is the system or process how to deal with the customer. In other words we can say that CRM is a such kind of detailed study through which we can gather information about customer’s behaviour and needs ,preferences and buying patterns of