Deadly Persuasion

Topics: Advertising, Marketing, Sex in advertising Pages: 7 (2809 words) Published: December 4, 2005
Kilbourne, Jean. Deadly Persuasion: Why Women and Girls Must Fight The Addictive Power of Advertising. New York: The Free Press, 1999.

The reason why I picked Deadly Persuasion: Why Women and Girls Must Fight the Addictive Power of Advertising is because it looked very interesting compared to the other two books I had also chosen. One book had to deal with TV living and the other book had to deal with detecting lies and deceit but when I ran across a book that was mainly focused on women and advertising, I was completely for it. I thought out of all the books that I have chosen I would be more interested in how the author, Jean Kilbourne approached different aspects of women and advertising. I also chose this book, because I felt like I was not influenced by advertisements but then after reading a few chapters of the book, I realized that advertising affects a lot of people and people do things in life because of what they see on television, billboards, movies, etc. I also thought it was interesting to learn how advertising truly affects women when it comes to cars, food, clothing, etc. It's just interesting to see the different advertisements that Jean Kilbourne presents throughout the book and see the different meanings to the advertisements and see why people react the way that they do to the different ads. Jean Kilbourne has a lot of different publications. One of her publications is a book called Can't Buy My Love: How Advertising Changes the Way We Think and Feel. Besides publishing books, Jean Kilbourne also has a series of films and videos. Her first film, Killing Us Softly: Advertising's Image of Women and the remakes Still Killing Us Softly and Killing Us Softly 3 are amongst some of the most popular educational films of all times. Some of her other videos include: Spin the Bottle: Sex, Lies and Alcohol, Slim Hopes: Advertising and the Obsession with Thinness and Pack of Lies: The Advertising of Tobacco. She has also been the host of several videos and has also lectured to over 1,000 colleges and universities. When it comes to research, Jean Kilbourne had done her fair share. She has done research on how advertising affects women and girls when it comes to alcohol, sex, food, cars, clothing, tobacco, violence, and rebellion. One example would be the completion of the book, Deadly Persuasion and another example would be the video Killing Us Softly: Advertising's Image of Women and also the video, Spin the Bottle: Sex, Lies and Alcohol. These two videos show substantial information about all the different research that she has done to find out the answers to the questions. Jean Kilbourne's book relates to Persuasion in many ways. Persuasion is a form of social influence that occurs between people and affects behavior. This book relates to Persuasion because throughout the book, Kilbourne talks about how advertisements affect women and girls even though they might not think it does. Kilbourne reveals throughout the book, that "advertising encourages us not only to objectify each other but to also feel that our most significant relationships are with the products that we buy (27)." Kilbourne believes that advertisements corrupt relationships and then offers us products that we long for and need.

Part II Summary of the book
Deadly Persuasion: Why Women and Girls Must Fight The Addictive Power of Advertising is a book about women and advertising. Throughout this book, Jane Kilbourne reveals how deeply advertisers insinuate themselves into our daily lives. What Jean Kilbourne basically keeps us aware of throughout this book is that advertisers do far more than influence our taste; Advertisers manipulate our desires so that the products that we purchase will become our closest friends. In the introduction, Kilbourne talks about her life as a young child and the many different things she has experienced in life. After seeing an ad that changed her life in 1968, she realized that advertisements demeaned women...
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