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Lecture VII L t

THE MONOPOLY

The market equilibrium – REPETITION lecture VI
E

20
D

e supply d
Cc

16

price

12

b
8

B

a
4

A

demand
0 0 100 200 300 400 500 600 700 800

Quantity

The minimal price and shutdown point – repetition lecture V

P

MC

AC AVC
P = MR

Pmin Pshutdown Qshut

Qmin

QE

Q

Demand and Marginal Revenue Faced by a Competitive Firm - repetition
Price $ per bushel

Firm

Price $ per bushel

Industry

$4

d

$4

D 100 200
Output (bushels)

100

Output (millions of bushels)

TC, TR

TR

TC

QD/G - b k breakeven points i t

0 P, AC AC

Q

P = MR

Losses
QD

Profit
QG

Losses
Q

Monopoly
 Monopoly 1) One seller - many buyers ) y y 2)One product (no good substitutes) 3)Barriers to entry

Monopoly


A monopoly i a single supplier t a l is i l li to market


This firm ma choose to produce at an fi m may p od ce any point on the market demand curve

Technical Barriers to Entry
   

Economies of scale E i f l Large entry costs Information advantage Ownership of a unique resource

Legal Barriers to Entry g y
 

Patents Exclusive franchises

Monopolist is limited by the demand and the production costs. costs The demand is influenced by: The product price (p), which is set by the monopolist Non-price Non price factors

Q = Qd[(-)p, (+)M, (-)pk,...]

The demand function (non-price factors are constant)

Q = QD(p)
The inverse form:

p = p(Q) p( ) Total revenue function: TR = p(Q) * Q
Marginal revenue function: MR M i l f ti

= dTR(Q) / dQ

IMPORTANT:
Total revenue function (in case of monopoly market):

TR = p(Q) * Q
But no: TR = Q(p) * p (p) Example:

Q = 50 – 10 *p → p = 5 – 0 1 *Q 0,1 then th TR = p(Q) NO: TR

* Q = (5-0,1*Q) * Q (5 0 1*Q)

= (50 – 10*p) * p 10 p) = dTR(Q) / dQ

The function of marginal revenue: MR

Monopoly
 The monopolist is the supply side of supply-side the

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