Dbs Bank Report

Topics: Bank, Retail banking, Commercial bank Pages: 13 (3900 words) Published: June 26, 2011
Contact Information

* Student Contact Information:
Mr. Prashant Kumar Mishra
Student- ID No.ISBEA-BAN-6-1185
Indian Institute of Planning & Management
Bangalore -560 034
Mob: +91 9916241348
Email: prashantmishraonline@gmail.com

* Guide – Area Sales Manager in DBS Bank
(Consumer Banking Division)
Mr. Sumanta Bakshi
Tel.: +91 80 6632 8809
Mobile: +91 9886197877
Email: Sumanta@dbs.com

Company Profile

DBS Bank is a Singapore-based bank, and is known to be one of the largest banks to exist in South East Asian region by asset value. The government of Singapore established the DBS Bank in the year 1968, and it was primarily aimed at providing development oriented financial services. As of April 2011, the bank is actively operational in 16 markets, and has been listed on the Singapore Exchange (SGX). The bank claims “AA-“ and “Aa1” credit ratings, which speak for the credibility it enjoys in terms of customer and agency evaluation. 

The bank has a presence across 200 branches spread across 50 cities, boasting of more than 1,000 ATM installations and 14,000 employees working for it.  DBS is a leading financial services group in Asia, with over 200 branches across 15 markets. Headquartered and listed in Singapore, DBS is a market leader in Singapore with over four million customers and also has a growing presence in the three key Asian axes of growth, namely, Greater China, Southeast Asia and South Asia. The bank's strong capital position, as well as "AA-" and "Aa1" credit ratings that are among the highest in the Asia-Pacific region, earned it Global Finance's "Safest Bank in Asia" accolade for two consecutive years, in 2009 and 2010. DBS was established in 1968 as the development bank of Singapore. It was the catalyst to Singapore’s economic development during the nation’s early years of independence. Since then, DBS has transformed into a successful financial services institution, offering a comprehensive range of innovative products and solutions to meet its clients’ needs. With operations in 15 markets, the bank has a regional network spanning more than 200 branches and over 1, 100 ATMs across 50 cities. As one of the leading banks in Asia, DBS also acknowledges the passion, commitment and can-do spirit in all of our 17,000 staff, representing over 30 nationalities. We are committed to empowering, educating and engaging our staff so as to build a high performance organisation renowned for its good customer service and innovative business solutions.


Singapore and Hong Kong are the key areas of operation for DBS Bank, as both the countries contributed for 65% and 28% of its net profit earned in the year 2010 respectively. Apart from Singapore and Hong Kong, DBS Bank has carved out strong presence for itself in China, Hong Kong and Taiwan, collectively known as the Greater China region. 

DBS Bank was the first Singapore bank which incorporated in China in the year 2007, and is present at 11 locations within the country as of April 2009. 

Headquartered in the commercial capital of Mumbai, DBS operates via a network of 12 bank branches across India in Bengaluru, Chennai, Cuddalore, Kolkata, Kolhapur, Moradabad, Mumbai, Nashik, New Delhi, Pune, Salem and Surat. DBS is acknowledged as "India’s Best Foreign Bank" (Financial Express-E&Y Survey India's Best Banks 2010) "India's Best Small Bank" (Business Today-KPMG Survey India's Best Banks 2009 & 2010) and "India's Fastest Growing Small Bank" (Business Today-KPMG Survey India's Best Banks 2009 & 2010 and Businessworld-PwC Survey India's Best Banks 2010). It is also the recipient of "Rising Star Cash Management Bank Award" which it has won for three years in succession (The Asset Triple A Transaction Banking Awards 2009, 2010 & 2011) A reputed name in the wholesale banking, DBS provides a wide range of corporate and investment banking services,...
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