Day Spa Marketing Plan

Topics: Skin, Massage, Spa Pages: 4 (756 words) Published: April 29, 2006
I.Table of Contents

I.Executive Summary3
II.General Company Description3
III.Products and Services3
IV.Marketing Plan3
VI.Operational Plan3
VII.Management and Organization3
VIII.Personal Financial Statement3
IX.Startup Expenses and Capitalization3
X.Financial Plan3
XII.Refining the Plan3

As baby boomers struggle to stave off the inevitable impact of aging, they are driving the emergence of an explosive trend in the health care industry--the day spa. Once dismissed as the sole domain of the idle rich, Americans are now embracing the centuries-old idea that regular visits to trained aestheticians, massage therapists and spas are essential to good health.

With time at a huge premium, even a 90-minute getaway for a facial and massage can be a welcome antidote.

Typical Prices At Local Day Spas:
* A one-hour Swedish massage is $75 to $90.
* A specialty massage like hot stone is more expensive, around $115-$125. It may also run a little longer. * A basic European facial is usually $70 to $90. Adding special masks and serums will make it more expensive. * A half-hour salt scrub is $55. A longer body wrap will cost $80-$110. * A spa manicure is $25 - $35. A spa pedicure is $45 - $55. Spa nail services should have extras like scrubs, masks and paraffin dips. * Spa packages combine more than one service, such as massage and facial. Longer packages often include lunch. Prices typically start at $150-$200 and go up from there

Typical day spa services include:
•facials — facial cleansing with a variety of products facial is a cosmetic treatment of the face, commonly involving a variety of skin treatments, grooming steps and deep cleansing of the face by various means including: steam, exfoliation, Exfoliation in cosmetology is a cosmetic technique aimed at removing dead skin cells from the face and body. Removing excess dead skin cells is reasoned to reveal younger and healthier looking skin...

Spa Trends, Anita Brown, 2006
State of the Workforce, 2003
Demographic Data, Land America Title Co., 2006
Goleta South, 93117 zip code

Demographics, Santa Barbara Region Chamber of Commerce, March 6, 2006
Registration: Sales & Use Tax Permit, Calif. State Board of Equalization, 2006
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