Dawn Bread

Powerful Essays
Topics: Marketing, Pricing
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FINAL PRESENTATION

PRINCIPLES OF MARKETING

DAWN BREAD

GROUP MEMBERS:
SAFURA ALI (7626)
AALIYA KHATOON (8158)
MEHSUM MANSOOR (9321)
AHMER HAMMAD
ANAM FAKHAR UD DIN (9014)
QURAT UL AIN PARACHA (9210)

SUBMITTED TO:
MS. MALIHA MURTAZA KHAN

DATE: 13TH May, 2009

Letter of transmittal
May 13, 2009

Ms Maliha Murtaza
Faculty Member
Marketing Department
Institute of Business Management

Dear Ms Murtaza:

Following is the report on marketing program of DAWN BREAD, you asked during the early weeks of November 2008. We’ve been able to meet your deadline of 1st January, 2009.

The purpose of this report is to provide an in depth analysis of the company complete with its marketing program including the marketing mix, segmentation variables, competitor’s analysis of dawn bread. Our Marketing program will identify all the four maketing P’s (Product, Price, Place and Promotion) of the company. We have collected the required information and statistical data by conducting a survey through questionnaires, which we distributed to random people like executives, students, drivers, doctors etc. triangulation of data has been done through directed interviews.

We would to like offer any assistance for the understanding of the report. You can contact us at 0345-6080970

Yours sincerely,

Safura Aaliya Mehsum Ahmar Anam Qurat ul ain

Acknowledgement

First and foremost we would like to thank the Almighty and then our parents for giving us the opportunity to study at one of the best institutes in Karachi.

Researching for this report has been an invigorating experience for us and for this we would like to thank our teacher, Ms. Maliha Murtaza who provided us with important and in depth information regarding the topic and who helped along the way.

The GM Sales also supported really well and provided us with all the related information with full

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