PRINCIPLES OF MARKETING
SAFURA ALI (7626)
AALIYA KHATOON (8158)
MEHSUM MANSOOR (9321)
ANAM FAKHAR UD DIN (9014)
QURAT UL AIN PARACHA (9210)
MS. MALIHA MURTAZA KHAN
DATE: 13TH May, 2009
Letter of transmittal
May 13, 2009
Ms Maliha Murtaza
Institute of Business Management
Dear Ms Murtaza:
Following is the report on marketing program of DAWN BREAD, you asked during the early weeks of November 2008. We’ve been able to meet your deadline of 1st January, 2009.
The purpose of this report is to provide an in depth analysis of the company complete with its marketing program including the marketing mix, segmentation variables, competitor’s analysis of dawn bread. Our Marketing program will identify all the four maketing P’s (Product, Price, Place and Promotion) of the company. We have collected the required information and statistical data by conducting a survey through questionnaires, which we distributed to random people like executives, students, drivers, doctors etc. triangulation of data has been done through directed interviews.
We would to like offer any assistance for the understanding of the report. You can contact us at 0345-6080970
Safura Aaliya Mehsum Ahmar Anam Qurat ul ain
First and foremost we would like to thank the Almighty and then our parents for giving us the opportunity to study at one of the best institutes in Karachi.
Researching for this report has been an invigorating experience for us and for this we would like to thank our teacher, Ms. Maliha Murtaza who provided us with important and in depth information regarding the topic and who helped along the way.
The GM Sales also supported really well and provided us with all the related information with full