David Jones
Cover Page | Student Name (no.) | Chan Ka Ki (157548)Lau Lai Ching (177146)Law Lam (177163)Sum Po Yan (177186)Tam Yu Ga Jan (177188)Wong Vicente Francisco (177200)Zhang ZiXin (177215) | Name of School | University of Tasmania (HKUE) | Unit Name | BMA2/302 Strategic Management | Assessment Item | Assessment Item 1 – Group Case Analysis 1 | Unit Coordinator | Dr Dallas Hanson | HK Lecturer’s Name | YF Lam | Due Date | 24 August 2013 | Date of Submission | 24 August 2013 |
Otis in the Global Elevator Industry
1.0 Introduction
As the urbanisation increase, the demand for elevator increase too. Yet, elevator business is a special business and Otis is a well-known brand, the public may not be familiar with this company. Thus, the case study of “Otis in the global elevator industry”, it will comprehensively study Otis’s status in recent year, and how do elevator companies in operating their business, and what is the elevator market involved and industry condition?
2.0 Analyzing the External Environment
2.1 The General Environment
Demographic:
Population increase led to an increasing demand for elevators. It is because the land is limited, it now tend to construct the building as high as possible. To do so, elevator is an indispensable facility. The better the elevators are, the higher the skyscrapers can be built. In addition, the aging of population increase show that elevator are more necessary in their daily live. This reflected how big the demand of the lifts to people living in developing countries.
Political:
China and India governments encourage investors to develop their business in their countries. Both governments have provided lower tax, and also there are no any import and export restrictions in order to attract investors.1
Economic:
China and India both are developing countries, their economies are very strong and have great potential; GDP increased around 7.9% and 9.5% in 2011 year compared with 2010 year respectively
Otis in the Global Elevator Industry
1.0 Introduction
As the urbanisation increase, the demand for elevator increase too. Yet, elevator business is a special business and Otis is a well-known brand, the public may not be familiar with this company. Thus, the case study of “Otis in the global elevator industry”, it will comprehensively study Otis’s status in recent year, and how do elevator companies in operating their business, and what is the elevator market involved and industry condition?
2.0 Analyzing the External Environment
2.1 The General Environment
Demographic:
Population increase led to an increasing demand for elevators. It is because the land is limited, it now tend to construct the building as high as possible. To do so, elevator is an indispensable facility. The better the elevators are, the higher the skyscrapers can be built. In addition, the aging of population increase show that elevator are more necessary in their daily live. This reflected how big the demand of the lifts to people living in developing countries.
Political:
China and India governments encourage investors to develop their business in their countries. Both governments have provided lower tax, and also there are no any import and export restrictions in order to attract investors.1
Economic:
China and India both are developing countries, their economies are very strong and have great potential; GDP increased around 7.9% and 9.5% in 2011 year compared with 2010 year respectively