David Beckham

Topics: Advertising, Camera, Shaving Pages: 1 (381 words) Published: November 19, 2008
One of the most recognizable person in the world and more importantly, one of best athlete David Beckham. David Beckham is also a popular figure in the world of the media and advertising. He has made appearances in advertisements for such companies as Vitamin Water, Calvin Klein underwear ads, Adidas, Pepsi, Police Sunglass, Motorola, Vodaphone, and Rage Software. Recently, I noticed an advertisement on the US Magazine for "David Beckham Gillette M3Power”. Gillette Mc3Power is a shaving systems guarantee a close comfortable, safe shave. In the advertisement, he is shown in a mid-body photo looking into the camera against a black backdrop. The advertisement entails David Beckham hands crossed and he is holding the M3Power shaver in his hands with words display across his shoulder stating “This Father’s Day, give Dad the power of the world’s best shave. A picture of the product is also displayed in the middle of the advertisement, right above the words, "Gillette M3 Power." Directly below the picture of the product reads, "The Best a Man Can Get” with the Gillette icon above that phrase. These underlying details of the advertisement lead to a product aimed at male. In the magazine in which Beckham' advertisement appears confirm that the advertisement is aimed at grown male at any age level. It is quite clear in the advertisement that David Beckham is authoritatively gazing into the camera lens, and hence, directly at the reader. This pose asserts that a connection with the reader is established. It addresses the reader directly, rather than not looking into the camera, and almost demands a relationship with the reader. David Beckham in this advertisement can be seen as saying, ""I am really delighted with this razor. To have a M3 Power for Father's Day is wonderful gift a father could have.” David Beckham is the ultimate style icon and a great dad. What better way to help him celebrate Father's Day than to give him the closest shave with the...
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