Datalogics Report
Apple and Adobe have been pioneers of the electronics and software industry for a long time now. DataLogics, being one of the most estalished Apple Reseller and Adobe Provider in Chennai, it was the best bet to apply for an internship. Being a die-hard apple fan, I wanted to use the internship opportunity to fully understand the efforts that go into marketing a product and brand, that has already established itself deep into the electronic market. What pushes the sale of Apple products, apart from the brand ‘Apple’? How does Apple maintain its market share, with such high prices, especially with low cost competitors? These are some of the questions that I wanted to practically observe and understand.
I approached DataLogics for an internship in Marketing. As a final year B.B.A. student from Loyola College, I was offered an internship without much hassel. The organization, isn’t a large scale one, but its presence in the Chennai market is unchallengeable. The internship offered was marketing of Apple Products and Adobe Products, to a list of prospective buyers within a time period. It also included the learning and understanding of the products I was to market.
“DataLogics India Private Limited” made a humble beginning in the year 1990 as an Apple Reseller and Service Provider in Chennai, today grown as a Solution provider addressing the needs and wants of large Corporate Newspapers to individual common consumers. Tailoring a customized solution to specific needs using industry standard products and solutions that would be apt for today and are scalable and upgradeable for the growing demands. Building expertise and focus on state of the art technologies that are time tested and emerging for tomorrow are one of the key strengths of the team. Embarking on the new definition of Publishing, be it Graphics Computing, Production efficiency, Digital workflow & optimization, Content Management, Archival and emerging new media solutions,
I approached DataLogics for an internship in Marketing. As a final year B.B.A. student from Loyola College, I was offered an internship without much hassel. The organization, isn’t a large scale one, but its presence in the Chennai market is unchallengeable. The internship offered was marketing of Apple Products and Adobe Products, to a list of prospective buyers within a time period. It also included the learning and understanding of the products I was to market.
“DataLogics India Private Limited” made a humble beginning in the year 1990 as an Apple Reseller and Service Provider in Chennai, today grown as a Solution provider addressing the needs and wants of large Corporate Newspapers to individual common consumers. Tailoring a customized solution to specific needs using industry standard products and solutions that would be apt for today and are scalable and upgradeable for the growing demands. Building expertise and focus on state of the art technologies that are time tested and emerging for tomorrow are one of the key strengths of the team. Embarking on the new definition of Publishing, be it Graphics Computing, Production efficiency, Digital workflow & optimization, Content Management, Archival and emerging new media solutions,