Many companies are successful in understanding how to meet customer expectations, gain new customers and increase productivity and efficiency by using business intelligence and data analytics. The tools and techniques used by business intelligence give real time insight so that companies can identify opportunities, risks and track trends quickly. Collecting data alone is useless until it is analyzed. This is where data analytics come in. Data analytics is the process of obtaining and evaluating data using specialized software with the purpose of extracting useful information. (4) Data analytics is used in many industries to allow companies and organizations to make better business decisions quickly. The speed at which data is collected, organized and evaluated is critical given the speed at which technology continues to change. I believe more and more companies are utilizing data analytics so they can gain advantages over their competitors. Technology is obtaining more data than in the past so companies are seeking better ways to receive value from that data. The term business…