Data Mining Case Study

Topics: Data mining / Pages: 12 (2788 words) / Published: Dec 10th, 2012
Company Information
Applebee’s:
Applebee’s International, Inc., is an American company which develops, franchises, and operates the Applebee's Neighborhood Grill and Bar restaurant chain. As of September 2011, there were 2,010 restaurants operating system-wide in the United States, one U.S. territory and 14 other countries. The company is headquartered in Kansas City, Missouri after moving from Lenexa, Kansas in September 2011. The Applebee's concept focuses on casual dining, with mainstream American dishes such as salads, shrimp, chicken, pasta, and "riblets" (which is considered Applebee's signature dish). All Applebee's restaurants feature a bar area and serve alcoholic beverages (except where prohibited by law). On November 29, 2007, IHOP (now DineEquity) announced that it had completed a $2.1 billion purchase of the Applebee's chain. The Applebee's chain was started by Bill and T. J. Palmer who opened their first restaurant, T.J. Applebee’s Rx for Edibles & Elixirs, in Decatur, Georgia, on November 19, 1980. After opening their second restaurant the pair sold their company to W. R. Grace and Company in 1983. As part of the transaction, Bill Palmer was named president of the Applebee's Division, an indirect subsidiary of W. R. Grace and Company. In that capacity, Palmer guided the operation from its entrepreneurial beginnings to a full-fledged franchise system. He became an Applebee's franchisee in 1985 and today owns more than three dozen Applebee's restaurants. In 1986, the name of the concept was changed to Applebee's Neighborhood Grill & Bar to reflect the Palmers' original concept of a place people could call their own. In 1988, Applebee's International, Inc. became the restaurant chain's franchiser when Kansas City franchisees Abe Gustin and John Hamra purchased the rights to the Applebee's concept from W. R. Grace. From 1993 to 2005, Applebee's opened 100 or more new restaurants each year. The company estimates the development potential of the

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