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Danone Case Study

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Danone Case Study
Danone
Case Study

Contents Page

Executive Summary Pg. 3

Introduction Pg. 4 Background Pg. 4

Problems Pg. 5 Issue 1- Lack of formal IT systems Pg. 5

Issue 2-Lack of incentives & rewards Pg. 5

Issue 3-Geographical dispersion Pg. 6

Issue 4-Development of Networking Attitude Pg. 8 -Why should the issue be addressed Pg. 8 -Competitive Advantage Pg. 9

Recommendations/ Strategies Pg. 10

Deeper/Wider/Richer Advantages & Dissadvantages APPENDIX

Deeper strategies Pg. 10 -Marketplaces Pg. 11 -Who’s who Pg. 11 -Communities Pg. 12

Risks & Barriers Pg. 13 -Marketplaces Pg. 13 -Who’s who Pg. 13 -Communities Pg. 14 Richer & Wider Pg. 15

Rewards and incentives recommendations Pg. 15

IT systems/ formal structure recommendations Pg. 17

Conclusion Pg. 18
Appendix Pg. 19
References Pg. 23
Executive summary

Long term success of Danone relates closely to the importance of knowledge management; focusing on sharing and retaining knowledge within the organization. Making sure the company is well prepared for to react to changes. Danone has created programs to enforce knowledge management in different ways. Main problems have been discussed and each of the issues outlined have certain recommendations that Danone would benefit from, helping to improve knowledge management. Lacking of formal information technology systems is an issue as formalize data is absent, especially from group sharing periods. The learning within the company should stay in within, even if employees do not, so documentation through formal systems is a key. The size of Danone also contributes to the information systems being necessary. The second issue outlined is the lack of incentives and rewards. Encouragement and


References: Cross, R., Parker, A., Prusak, L. and Borgatti, S.P., 2002, “Supporting knowledge creation and sharing in social networks”, Organizational dynamics, vol 30, no. 2, p. 102 to 118 Crossan, M.M., Lane, H.W Edmondson, A.C., Moingeon, B., Dessain, V. and Jensen, A. D., 2008, “Global knowledge management at Danone”, Harvard Business Review, item 608 – 107, p. 1 to 14 Fahey, L Garvin, D.A., Edmonson, A.C. and Gino, F., 2008, “Is yours a learning organization”, Harvard Business Review, item 08 -03, p. 3 Gates, B 1999, ‘Business @ the speed of thought’, Warner Books inc, New York
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