Daniel Gilbert Rhetorical Analysis

In Daniel Gilbert's article he uses persuasive tools to persuade and inform his audience. Gilbert uses the persuasion tools ethos and logos to relay his information to his readers. He provides research data and facts he discovered through extensive research. This way of appealing to their readers is called logos. Logos is the process of showing your audience that the author is intelligent and can be trusted. . Using logic or reason to support a claim is excellent because it can apply to any race, ethnicity, gender, and age. This allows him to communicate with his audience by appealing to the reader/ audiences logical side. He effectively demonstrates research he collected by providing the results to his readers. This is really effective when