Dana Farber Cancer Institute Case Summary
Re: The Dana-Farber Cancer Institute – Development Strategy
The Dana-Farber Cancer Institute is a state of the art research facility with a patient focus and an ultimate goal of eradicating cancer. This goal comes with a tremendous and ever increasing price tag. Finding a cure for cancer may be the primary challenge but financing this endeavor remains the other. Current financing leaves approximately 20% of the institute’s expenses at the mercy of fund raising efforts coordinated by the Development Office.
Susan Paresky, Chief Development Officer for the Dana-Farber Cancer Institute had her work cut out for her. Not only did the goals of the organization require continuously increasing financing but she also faced the challenge of convincing generous contributors to allow for less restrictive donations.
When taking into consideration the three different fund raising opportunities available to Dana-Farber it would be the $1 million from the major medical products company that has the best advantages for the institution. Although this generous donation has some restrictions, it also had …show more content…
Research suggests that 76% of consumers support cause marketing by switching brands and/or retailers. Currently, the majority of cause marketing fundraising for the Dana-Farber Institute is through The Jimmy Fund. It would seem realistic to partner with many more corporations than ones like Gillette and BankBoston as Dana-Farber, a leader in cancer research. It would be logical for instance purchase a bra, designed and manufactured by Playtex, Bali or Hanes if through that purchase, a contribution to breast cancer research is made. A purchase of Crest toothpaste would seem far more likely if Proctor and Gamble agreed to a donation towards oral cancer research. The partnering opportunities seem
The Dana-Farber Cancer Institute is a state of the art research facility with a patient focus and an ultimate goal of eradicating cancer. This goal comes with a tremendous and ever increasing price tag. Finding a cure for cancer may be the primary challenge but financing this endeavor remains the other. Current financing leaves approximately 20% of the institute’s expenses at the mercy of fund raising efforts coordinated by the Development Office.
Susan Paresky, Chief Development Officer for the Dana-Farber Cancer Institute had her work cut out for her. Not only did the goals of the organization require continuously increasing financing but she also faced the challenge of convincing generous contributors to allow for less restrictive donations.
When taking into consideration the three different fund raising opportunities available to Dana-Farber it would be the $1 million from the major medical products company that has the best advantages for the institution. Although this generous donation has some restrictions, it also had …show more content…
Research suggests that 76% of consumers support cause marketing by switching brands and/or retailers. Currently, the majority of cause marketing fundraising for the Dana-Farber Institute is through The Jimmy Fund. It would seem realistic to partner with many more corporations than ones like Gillette and BankBoston as Dana-Farber, a leader in cancer research. It would be logical for instance purchase a bra, designed and manufactured by Playtex, Bali or Hanes if through that purchase, a contribution to breast cancer research is made. A purchase of Crest toothpaste would seem far more likely if Proctor and Gamble agreed to a donation towards oral cancer research. The partnering opportunities seem