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Dan Ariely's Predictably Irrational

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Dan Ariely's Predictably Irrational
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After I finished read Dan Ariely’s Predictably Irrational: The Hidden Forces That Shape Our Decisions. The book is an accessible introduce to the subject of behavioral economics, the study of how people behavior in the real world and why that varies from the predictions made by classical economic theory. If you think Predictably Irrational is just one of those books where you’ll get terrible bored, you’re very wrong. This book provides us information we were either too proud to admit or too blind to recognize in a way you’ll feel comfortable with. Ariely brings out a side of economics, business, and management we were all busy to see.
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