Dalmia Cement Report Marketing
A REPORT
ON
BRAND PERCEPTION OF DALMIA CEMENTS IN RELATION TO COMPETING BRANDS
AND
MARKET ANALYSIS OF 4(P) AND STUDY THE FACTORS AFFECTING THE SALES OF DALMIA CEMENTS TO SUGGEST WAYS TO ENHANCE THE MARKET SHARE IN NON-TRADE SEGMENT
BY
VYOM SHAKTI NIGAM
PG20095502
DALMIA CEMENTS (BHARAT) LIMITED
A REPORT
ON
BRAND PERCEPTION OF DALMIA CEMENTS IN RELATION TO COMPETING BRANDS
AND
MARKET ANALYSIS OF 4(P) AND STUDY THE FACTORS AFFECTING THE SALES OF DALMIA CEMENTS TO SUGGEST WAYS TO ENHANCE THE MARKET SHARE IN NON-TRADE SEGMENT
BY
VYOM SHAKTI NIGAM
PG20095502
DALMIA CEMENTS (BHARAT) LIMITED
A Report submitted in partial fulfillment of
The requirements of
PG Program of
IILM GURGAON
Distribution list:
Company guide: Mr. PUNEET DHIR
Date of submission: 14 May, 2010
ACKNOWLEDGEMENT
I owe my thanks to many people who helped and supported me in making this project report a success. Any attempt at any level can’t be satisfactorily completed without the support and guidance of learned people. I would like to express my immense gratitude to the head of my internship organization and my company guide Mr. PUNEET DHIR (GM-SALES AND MARKETING-DALMIA CEMENT (BHARAT) LIMITED) for his constant support and motivation that has encouraged me to come up with this project.
I am also grateful to my faculty guide Ms. SHRUTI SINGH for her guidance throughout the project and who rendered her whole hearted support at all times for the successful completion of this project.
My heartfelt thanks to MR. PUNEET DHIR and MR. AMOGH AGARWAL who were there to help, guide and encourage me throughout the training period. They gave their precious time to teach me the ways of the organization and also provided me with the company insight.
I acknowledge my alma mater IBS-HYDERABAD, as the college provided me with an opportunity to learn and understand the corporate culture.
My sincere thanks to my parents, friends and the people working in DALMIA
ON
BRAND PERCEPTION OF DALMIA CEMENTS IN RELATION TO COMPETING BRANDS
AND
MARKET ANALYSIS OF 4(P) AND STUDY THE FACTORS AFFECTING THE SALES OF DALMIA CEMENTS TO SUGGEST WAYS TO ENHANCE THE MARKET SHARE IN NON-TRADE SEGMENT
BY
VYOM SHAKTI NIGAM
PG20095502
DALMIA CEMENTS (BHARAT) LIMITED
A REPORT
ON
BRAND PERCEPTION OF DALMIA CEMENTS IN RELATION TO COMPETING BRANDS
AND
MARKET ANALYSIS OF 4(P) AND STUDY THE FACTORS AFFECTING THE SALES OF DALMIA CEMENTS TO SUGGEST WAYS TO ENHANCE THE MARKET SHARE IN NON-TRADE SEGMENT
BY
VYOM SHAKTI NIGAM
PG20095502
DALMIA CEMENTS (BHARAT) LIMITED
A Report submitted in partial fulfillment of
The requirements of
PG Program of
IILM GURGAON
Distribution list:
Company guide: Mr. PUNEET DHIR
Date of submission: 14 May, 2010
ACKNOWLEDGEMENT
I owe my thanks to many people who helped and supported me in making this project report a success. Any attempt at any level can’t be satisfactorily completed without the support and guidance of learned people. I would like to express my immense gratitude to the head of my internship organization and my company guide Mr. PUNEET DHIR (GM-SALES AND MARKETING-DALMIA CEMENT (BHARAT) LIMITED) for his constant support and motivation that has encouraged me to come up with this project.
I am also grateful to my faculty guide Ms. SHRUTI SINGH for her guidance throughout the project and who rendered her whole hearted support at all times for the successful completion of this project.
My heartfelt thanks to MR. PUNEET DHIR and MR. AMOGH AGARWAL who were there to help, guide and encourage me throughout the training period. They gave their precious time to teach me the ways of the organization and also provided me with the company insight.
I acknowledge my alma mater IBS-HYDERABAD, as the college provided me with an opportunity to learn and understand the corporate culture.
My sincere thanks to my parents, friends and the people working in DALMIA
References: 1. To produce 2.50 Million tonnes of Dalmia brand OPC and Dalmia Vajram brand (PPC) Cement BY Vishal Dated: Mar 06, 2009 2. Globalization of cement industry November 13, 2009 3