Dairy Milk vs M&m's vs KitKat
4. Brands
Positioning
Dairy Milk
Dairy Milk target group consider people from 18 to 25 years old, both male and female and thus the price is accordingly kept affordable.
The brand is one of the renowned chocolate brands and enjoys a good reputation
Consumers trust the brand because there is certain level of quality attached to it.
KitKat
“Broad in appeal, young in feel, big in stature.” This quote encompasses the brand positioning of Kit Kat.
Kit Kat’s target market is men and women of all ages. The brand is youthful in nature, and focuses on the consumer segment who love chocolate, and are willing to indulge themselves with chocolaty snacks.
It’s low prices, constant over the past 100 years, allows it to target the mass consumer market.
M&m’s
The main targets that the company concentrates on are children. This is because children are the ones that are easily attracted to colors and fun shapes.
The brand is seen as a family brand that is wholesome, fun and that everyone can enjoy. Adults have grown up with the M&M’s brand and are able to share and enjoy it with their kids. Apart from the target audience being children it also includes adults, all ages; it targets children through the playful characteristics, but with its great taste and good marketing it attracts and targets the adults. It has a colorful and playful characteristic that is eye-catching and could be spotted by children as well as adults, and gender would not be a problem because both males and females like the chocolate and are aware of the brand and product.
Pricing for M&M’s is modestly priced. This is an affordable candy that everyone can afford and enjoy. Gourmet chocolates on the other hand, which can run $30 per pound are targeting a higher class of customer. Single serving bags are typically under one dollar. Large bags of M&m’s range from $2-$3. To buy a customized bag of M&M’s will be a little more expensive. This selection gives you the option to put a
Positioning
Dairy Milk
Dairy Milk target group consider people from 18 to 25 years old, both male and female and thus the price is accordingly kept affordable.
The brand is one of the renowned chocolate brands and enjoys a good reputation
Consumers trust the brand because there is certain level of quality attached to it.
KitKat
“Broad in appeal, young in feel, big in stature.” This quote encompasses the brand positioning of Kit Kat.
Kit Kat’s target market is men and women of all ages. The brand is youthful in nature, and focuses on the consumer segment who love chocolate, and are willing to indulge themselves with chocolaty snacks.
It’s low prices, constant over the past 100 years, allows it to target the mass consumer market.
M&m’s
The main targets that the company concentrates on are children. This is because children are the ones that are easily attracted to colors and fun shapes.
The brand is seen as a family brand that is wholesome, fun and that everyone can enjoy. Adults have grown up with the M&M’s brand and are able to share and enjoy it with their kids. Apart from the target audience being children it also includes adults, all ages; it targets children through the playful characteristics, but with its great taste and good marketing it attracts and targets the adults. It has a colorful and playful characteristic that is eye-catching and could be spotted by children as well as adults, and gender would not be a problem because both males and females like the chocolate and are aware of the brand and product.
Pricing for M&M’s is modestly priced. This is an affordable candy that everyone can afford and enjoy. Gourmet chocolates on the other hand, which can run $30 per pound are targeting a higher class of customer. Single serving bags are typically under one dollar. Large bags of M&m’s range from $2-$3. To buy a customized bag of M&M’s will be a little more expensive. This selection gives you the option to put a