Dairy Industry Supply chain.
The Indian dairy industry has been through an evolution right from the British era until today. It has come a long way over the years from a milk production volume of 55.7 million tons in 1991-92 to 127.3 million tons in 2012. Steadily and firmly, it has cruised to become numerouno in the list of milk producing countries and the smallholder milk producers have scripted this success story. Today, the Indian Dairy industry stands at a mammoth size of US$ 70 billion. Given the highest mulch bovine population of 115.487 million in the world, India exhibits tremendous potential to further strengthen its position in the world dairy market. The operation flood program promoted and implemented by the National Dairy Development Board (NDDB) has been instrumental in bringing about a white revolution in India. Changing lifestyle, feeding habits and urban culture has somewhat effected the transition of the Indian dairy Industry into a more of a demand driven, highly diversified and exciting business proposition. Currently, the Indian dairy market is growing at an annual rate of 7 per cent. Despite the increase in production, a demand supply gap has become imminent in the dairy industry due to the changing consumption habits, dynamic demographic patterns, and the rapid urbanization of rural India. This means that there is an urgent need for the growth rate of the dairy sector to match the rapidly growing Indian economy. The paper is an attempt to identify various prospects and challenges for Indian dairy industry supply chain and identifying various opportunities for governmental organizations to provide critical standard infrastructures that will improve the efficiency of dairy supply chain management. This paper also tries to finds out, what should be the objective for Indian dairy Industry to overcome this global crisis faced by the country, and what should be the evolving strategies adopted by Indian diary industry to have competitive...
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