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Daimler Swot Analysis

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Daimler Swot Analysis
COMPANY PROFILE

Daimler AG

REFERENCE CODE: 7CEED94C-204D-4E3F-87D0-B0BF9E4CED84 PUBLICATION DATE: 10 Sep 2012 www.marketline.com
COPYRIGHT MARKETLINE. THIS CONTENT IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED OR DISTRIBUTED.

Daimler AG
TABLE OF CONTENTS

TABLE OF CONTENTS
Company Overview..............................................................................................3 Key Facts...............................................................................................................3 SWOT Analysis.....................................................................................................4

Daimler AG © MarketLine

Page 2

Daimler AG
Company Overview

COMPANY OVERVIEW
Daimler AG (Daimler or “the company”) is engaged in the development and manufacturing of various automotive products, mainly passenger cars, trucks, vans, and buses. The company also provides financial and other services relating to its automotive businesses. Daimler primarily operates in North America and Western Europe. It is headquartered in Stuttgart, Germany and employed 271,370 people as on December 31, 2011. The company recorded revenues of E106,540 million ($148,346.3 million) in the financial year ended December 2011 (FY2011), an increase of 9% over FY2010. The operating profit of the company was E8,755 million ($12,190.5 million) in FY2011, an increase of 20.4% over FY2010. The net profit was E5,667 million ($7,890.7 million) in FY2011, an increase of 26% over FY2010.

KEY FACTS
Head Office Daimler AG Mercedesstrasse 137 70327 Stuttgart DEU 49 711 17 0 49 711 17 94022 http://www.daimler.com

Phone Fax Web Address

Revenue / turnover 106,540.0 (EUR Mn) Financial Year End Employees Stuttgart Ticker Frankfurt Stock Exchange Ticker December 271,370 DAI DAI

Daimler AG © MarketLine

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Daimler AG
SWOT Analysis

SWOT ANALYSIS
Daimler is engaged in the development and manufacturing of various automotive products,

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