Daffodil International University

Topics: Marketing, Marketing plan, International trade Pages: 52 (7468 words) Published: December 3, 2014

Daffodil International University

Internship Report
Marketing Challenges of Readymade Garments Industry in Global Market: A Comparative Study on Lusaka Group

Supervised By:
Mr.Gouranga Chandra Debnath
Assistant Professor
Department of Business Administration
Daffodil International University

Prepared By:

Md.Nahid Hasan
ID NO # 073-11-2130
Batch: 18th
Major: Marketing

Date of Submission: 31-08-2014

Letter of Transmittal

Mr.Gouranga Chandra Debnath
Assistant Professor
Daffodil International University

Subject: Submission of Internship report.

Dear Sir,
It is my great pleasure to submit the internship report on Marketing Challenges of Readymade Garments Industry in Global Market: A Comparative Study on Lusaka Group Ltd. This is an academic part of BBA Degree for your kind consideration. Prior to prepare my internship report, I have started to study relevant working papers, previous researches and other information related to my internship topics. This topic is very much significant issue in the present time garments Industry. I tried my level best to surround all the issues covering the topic. Within the time limit, I have to make this report as comprehensive as possible. But there may be some mistakes due to various limitations. For this reason, I beg your kind consideration in this regard.

Sincerely yours,

Md.Nahid Hasan
ID NO: 073-11-2130
Major: Marketing
BBA Program

Letter of Acceptance

This is to certify that the Internship report on Marketing Challenges of Readymade Garments Industry in Global Market: A Comparative Study on Lusaka Group has been submitted for the award of the degree of Bachelor of Business Administration (BBA) major in Marketing from Daffodil International University carried out by Md.Nahid Hasan of 18thbatch bearing ID: 073-11-2130, under my supervision. To the best of my knowledge and as per his declaration, any part of this report has not been submitted for any degree, diploma or certificate. His report can be accepted.

Mr. Gouranga Chandra Debnath
Department Of Business Administration
Daffodil International University


It was the graceful mercy of Almighty Allah that I have completed the assigned task within the specified time period with fewer hazards. For the fear of sounding like a vote of thanks speech, I could not possibly thank all of those generous people who have contributed something directly or indirectly in preparing this report. I particularly appreciate the perseverance and contributions of supervision by M Mr. Gouranga Chandra Debnath, Supervisor of BBA program Daffodil International University. Without his constant supervision and valuable advices and suggestions from time-to-time, I would not have been able to work on the whole report in the right manner.

My heartfelt gratitude goes to Md. Kamruzzaman Jewel (Managing Director) of Lusaka Group. I am indebted to them for their willful and heartiest cooperation, inspiration and suggestions to complete the internship report.

Executive summay

The report is done with the objective of marketing challenge readymade garments industry in international market. It is a descriptive report and nature and done mainly with secondary data. Lusaka Group is one of best garment factories in Readymade garments Industry of Bangladesh also International market. Lusaka Group has national and overseas projects for handsome operations of International Market coverage and to become good positions. This position of result has attained through proper business policies and International Marketing policies of Ready-made garments in Bangladeshi Garment factories. International Marketing of Readymade Garments faced the different types to challenges of marketing controllable, domestic...

References: • Kotler, P. (2003) Marketing Management, 11th edition, Prentice Hall Inc., New Jersey.
• Malhotra, K.M. (2003) Karketing Research. 3rd edition, Prentice Hall International, Inc., New Jersey.
• By Lloyd L
• S.P. Gupta, M.P. Gupta, (2002), New edition.
• Richard I
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