Nike, Inc. is known traditionally to be a brand suited for competitive athletes, with its origins rooted in selling athletic shoes, but over the course of recent years, the merchandise has expanded to include clothing and other gear to athletes and non-athletes alike. Nike has adapted its advertising campaigns to reach its eclectic audience by sponsoring globally renowned athletes such as Lance Armstrong. Though cyclists are in the minority of the athletic world and it’s fans, the campaigns involving Armstrong have been particularly persuasive because the overall message of the advert is focused on Armstrong’s battle and victory over stage three testicular cancer. The 2009 print appeared in Time magazine, proving to be emotionally powerful and broadly inclusive of its audience by elevating Armstrong to a status comparable to a hero.…
Connecticut school shooting: survivor says gunman shouted 'let me in '. (2012, December 18). Retrieved from http://www.telegraph.co.uk/news/worldnews/northamerica/usa/9752006/Connecticut-school-shooting-survivor-says-gunman-shouted-Let-me-in.html…
Throughout the tragic novel Into the Wild, author Jon Krakauer provides an in depth analysis of the life and lonely death of Christopher McCandless. McCandless was a young man straight out of college, looking to find himself while hitchhiking alone in the bush of Alaska. Unfortunately for Chris his well anticipated venture turned fatal after a hundred some days alone in the wilderness. Jon Krakauer uses rhetorical methods for the duration of the book, which allows him to speak of Chris’s life with a sense of certainty. The reader thus trusts Krakauer’s narrative and somewhat understands why a man like Chris could head into unknown territory without a second thought. The author shows his qualification for writing about Chris by making comparisons with his own life and interviewing those close to Chris…
The use of beautiful women is not a new idea in advertising. Women are subjects of advertisements in areas such as cosmetics, weight loss, and specifically cleaning products, such as The Electrolux. The Electrolux is a bagless and automatic cleaner that provides deep cleaning and makes cleaning easier and convenient compared to other machines. The advertiser of The Electrolux Cleaner knows how convenient the cleaner is and effectively uses women along with several different techniques as a marketing focus in order to capture the attention of household owners.…
David Zinczenko is the editor-in-chief of Men’s Health magazine and the author of numerous best-selling books. Zinczenko is a man known for his work; his work and credibility shines bright because he has contributed op-ed essays to the New York Times, the Los Angeles Times, and USA Today. He has also appeared on Oprah, Ellen, 20/20, and Good Morning America. The fact that he is so accomplished in the area of eating healthy shows just how credible he is when it comes to discussing fast food vs. the eater. Zinczenko believes that the fast food industry is partly at fault for the growing rate of obesity. Although Zinczenko’s background and accomplishments gives us the evidence we need to know in order to trust his judgments, his emotional way of getting his points across make a difference as well. In the beginning of the essay, Zinczenko tells us about himself and how he grew up with troubled parents who weren’t together, and with very little options of what to eat for lunch and dinner every day. He explains that his options were mainly fast food, which caused him to be an overweight teenager. In other words, he uses his story of himself as a teenager growing up with family problems to draw people in and get them to sympathize with the overweight teenagers and get them to see that it is not all their fault and that it is, in fact, partly the fast food industry’s fault. One of his final arguments is that without warning labels on fast food industry products, we will see more sick, obese children and more angry parents.…
Through the utilization of passionate diction, depressing figurative language, and deceptive syntax, Anne Morrow Lindbergh describes the benefits and effectiveness of applying oneself to isolation, thus revealing the importance of seeking solitude.…
This essay argues that the Globe and Mail (G&M) article, ‘Don’t Teach Until You See the Whites of Their Eyes’ (18 August 2012), is persuasive with its primary target audience of G&M readers. Clifford Orwin, the author of this article, is a professor of political science at the University of Toronto. Furthermore, the main focus of this article deals with the fact that: “Real education requires real teachers and students, not disembodied electronic wraiths.” Through the rhetorical analysis of this editorial, this paper will demonstrate that its persuasiveness can be attributed to four key aspects: through an emphasis on the use of deliberative stasis; its use of ethos and logos; and through its effective use of rhetorical imagery. Before the case can be made for understanding how and why this article is persuasive, we need to begin with setting the context of the issue or exigence to which the article was responding and whether that response was timely and appropriate.…
Often time’s people say the transition from boyhood to manhood is a difficult task. No one understands this process more than Richard in Richard Wrights novel “Black Boy “.In chapter 6 Richard gets interviewed for multiple jobs so he can earn enough money to get food. The first job Richard has was cleaning and washing dishes but before he actually got the job he had to answer a very important question. The question was would Richard ever steal from those he worked for? Richard thought to himself thinking that if he answered truthfully then the family would think he’s lying and if he lied then he was therefore untrustworthy. He immediately said no to stealing but as soon as he started his job he knew he had to quit due to unsafe health reasons.…
Dave Chappelle returns to his hometown of Washington D.C. in the year 2000, during his tour around the country, to perform for the people of D.C. During his show “Killin’ Him Softly” Chappelle effectively uses rhetorical strategies by engaging his audience, understanding the culture he is addressing, as well as exemplifying the problem with racial stereotypes and the disparity of police brutality between the African American community and the white community.…
In South Central, Los Angeles, there is a food epidemic taking place among the population. For miles and miles, the only easily attainable food source is fast food; causing the overconsumption of un-nutritious, greasy, and fattening food. This is the problem brought to the public’s attention by speaker Ron Finley in his Ted Talks speech, “A Guerilla Gardener in South Central L.A.” Finley explains how everywhere he looks in his native South Central, all he sees are fast food chains and Dialysis clinics opened due to the lack of nutritious food. Finley views the lack of a healthy food source as a serious problem, and brings up his point; there are miles of vacant lots throughout Los Angeles, all of which could be used for the cultivation of healthy fruits and vegetables to better the urban community’s diet and health.…
I believe that the rhetorical strategy of narration is both seen differently in the article, “Unnatural Killers”, by John Grisham and the article, “The Case Against College Athletic Recruiting” by Ben Adler. Both appeal emotionally to the reader but one is a lot more logical in its approach then the other.…
Thesis: Technology, such as texting, while driving is unsafe and can be a hazard to teen drivers and others.…
Claim: Wal-Mart’s uncharacteristic low prices on merchandise in comparison to other businesses have jeopardized the survival of smaller companies.…
The essay Daddy issues is written by Sandra Tsing Loh, a writer and a daughter of aging parents. The subject of the essay is aging parents and how it affects their children’s life. The writer presented in an informal and intimate format. The writer blends several authors of books on aging parents and her own personal experience together to write an essay that not only is entertaining but also educational. The books that are the writer chose to review are: The Bill from My Father, By Bernard Cooper, and Passages in Caregiving: Turning Chaos into Confidence by Gail Sheehy. Bittersweet Season: Caring for Our Aging Parents—and Ourselves By Jane Gross. The essay targets all readers, however it is aiming more…
Beverly Gross’s "Bitch" first appeared in the Salmagundi, a humanities and social sciences-based magazine in 1994. In this essay Gross mainly discussed about the meaning of the word “Bitch” changed across time. She analyzed the word in different perceptive, its offensive meaning, its contemptuous meaning and its literal meaning. As the meaning of the word “Bitch” is changing over time, it actually represents the women’s roles in the society is changing as well. Gross illustrates the word “Bitch” as a demeaning word, she claimed, “A word used by men who are threatened by women”. (Beverly Gross, P.628) It shows that men are willing to be the dominant of the society, and the word “bitch” is an ultimate weapon men have to humiliate women. Anecdotes, contrast and comparison are techniques Gross used to create a strong, powerful and persuasive essay.…