Dabur-Portfolio Analysis
Dabur
1.)About Company - History(head , when started , FMCG,Logo) , overview of financial details.
2.)Portfolio
3.)Successful Brands , not so Successful
4.)Any announcement or signals of new launch.
5.)Market Capitalization , sales penetration etc.
6.)Future Forecast , Recommendation
7.)Competitors.
Dabur - Celebrate Life - Banyan Tree- Longevity - healthy-banyan tree- protection.- 4th Largest FMCG in India - 127 years of legacy- $5 Billion Capitalization -Revenues of 6146 Crores-Leading Natural Packaged Foods company- natural health and beauty care company
Categories like - Hair care , Oral Care , Foods,Health Care,skin care
HAIR CARE
Dabur Amla Tel,Dabur Badam Tel (yellow color bottle ), Vatika Range of shampoos,Hair Oils
Oral Care - Meswak , Babool , Dant Manjan (LAL),Dabur Red Tooth Paste.
Helath Care - Hajmola , Dabur Honitus , Dabur Blood Purifier , Chawanaprash , Honey,Pudin Hara,Anatacid,Glucose-D
Skin Care - Fem , saka , Dabur Gulabri, Uveda skin cream (higher margin products ).
Odnoil , Odomos , Sani Fresh
Foods- Homemade(Garlic , Ginger Pastes ) , Dabur Juices ( Real , Real Activ,Burst )
New Launches :
RealSUPA
http://www.dabur.com/en/media/default.aspx?id=258&showdetail=y&show=this&type=product
OXY BLEACH GEL http://www.dabur.com/en/media/default.aspx?id=256&showdetail=y&show=this&type=product Brand Ambassdor - Ajay Devgan (Hajmola )
Burman Family , Headquartered in Ghaziabad. - 260 ayurvedic medicines prods.startedin 1884 in bengal by SK Burman to produce ayurvedic medicines.
45th Most trusted brand in india. why Dabur - Daktar Burman( Doctor Burman )
CSR - Sundesh.
http://www.dabur.com/Products-Ayurvedic%20Specialities About Dabur Ayurveda.
He added that like Super Fruits range, drinking yogurt(fruit +youghurt,mango , stawberry) has also been introduced in select metro cities like Delhi, Mumbai, Pune and Bangalore. - BIPASHA BASU WILL ENDORSE IT.
At present, Dabur has three sub brands in the juice
1.)About Company - History(head , when started , FMCG,Logo) , overview of financial details.
2.)Portfolio
3.)Successful Brands , not so Successful
4.)Any announcement or signals of new launch.
5.)Market Capitalization , sales penetration etc.
6.)Future Forecast , Recommendation
7.)Competitors.
Dabur - Celebrate Life - Banyan Tree- Longevity - healthy-banyan tree- protection.- 4th Largest FMCG in India - 127 years of legacy- $5 Billion Capitalization -Revenues of 6146 Crores-Leading Natural Packaged Foods company- natural health and beauty care company
Categories like - Hair care , Oral Care , Foods,Health Care,skin care
HAIR CARE
Dabur Amla Tel,Dabur Badam Tel (yellow color bottle ), Vatika Range of shampoos,Hair Oils
Oral Care - Meswak , Babool , Dant Manjan (LAL),Dabur Red Tooth Paste.
Helath Care - Hajmola , Dabur Honitus , Dabur Blood Purifier , Chawanaprash , Honey,Pudin Hara,Anatacid,Glucose-D
Skin Care - Fem , saka , Dabur Gulabri, Uveda skin cream (higher margin products ).
Odnoil , Odomos , Sani Fresh
Foods- Homemade(Garlic , Ginger Pastes ) , Dabur Juices ( Real , Real Activ,Burst )
New Launches :
RealSUPA
http://www.dabur.com/en/media/default.aspx?id=258&showdetail=y&show=this&type=product
OXY BLEACH GEL http://www.dabur.com/en/media/default.aspx?id=256&showdetail=y&show=this&type=product Brand Ambassdor - Ajay Devgan (Hajmola )
Burman Family , Headquartered in Ghaziabad. - 260 ayurvedic medicines prods.startedin 1884 in bengal by SK Burman to produce ayurvedic medicines.
45th Most trusted brand in india. why Dabur - Daktar Burman( Doctor Burman )
CSR - Sundesh.
http://www.dabur.com/Products-Ayurvedic%20Specialities About Dabur Ayurveda.
He added that like Super Fruits range, drinking yogurt(fruit +youghurt,mango , stawberry) has also been introduced in select metro cities like Delhi, Mumbai, Pune and Bangalore. - BIPASHA BASU WILL ENDORSE IT.
At present, Dabur has three sub brands in the juice