DA Garden

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D.A. Garden

Introduce

David and his wife,Alison, have been in the garden supply and nursery business for the last 13 years.David does supervises the nursery and garden supply part of the business, Alison does the administration and bookkeeping and oversees the landscaping projects. the business is located in a main road.opposite a small suburban shopping centre that includes a supermarket ,department store,cafe about 2 kilometres down the road is a large bunting ’s store
The business has prospered over the years through a steady stream of customer who are happy with the Quality and cost of the goods and services. five years ago, David and Alison opened a small cafe inside the nursery, They have two full-time staff and an additional part-time staff member who work over lunch-time and on weekends. the trading hours are follow

Mon - Wed 9am - 6pm
Thurs - Fri 9am - 6pm <9am - 9pm in summer>
Saturday 8am - 6pm
Sunday 10 am - 6pm

Project name : D.A. Garden supplies owner name : David ,Alison sponsors : David,Alison

Target market

market research can be seen as the systematic collection and interpretation of information and data
They are five key steps involved in this process we will look in details at step 1-4 step 5 is covered in more detail in the next section

D.A.Garden supplies have slaes dropped by 5% nursery have also dropped by 5% in last two years. and have new cafe opened around the corner this competition open monday - friday from 7am-3pm they are also sale breakfast and lunch,so we will find how to increase sale?

Resource requires

Project Resource Requirements can be defined as anything that an organisation needs to ensure its effective operation and achieve its goals. Resources allocation systems are made up of various components which collectively achieve the desired goals of the organisation a market research project will

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