“We Love Them. We Hate Them. We Take Them.” by Abigail Zuger discusses the sensitive topic of prescription drug abuse by doctors. She claims in her essay that drug advertisements have become so persuasive and aggressive, that doctors are feeling the need to prescribe them to patients, even though they don’t necessarily need them. Zuger uses a personal experience from her life to illustrate her thesis for the audience. The experience was when she prescribed one of her patients a pill because she felt it would help him, and she continually told him to keep taking it, but he told her it made him feel the opposite of better. She still pursued him to take it even though his body was signaling for him not to. He ended up in the hospital from this drug, and she feels awful about the entire situation. Zuger claims the situation has opened her eyes to the real effects of prescription drugs and to listen to the patient’s body, the description of the drug. “Beware of Drug Sales” by Therese Cherry claims that prescription and over-the-counter drugs are being too aggressively advertised, persuading people who don’t even need them to take them. She claims even some doctors are persuaded by the ads to prescribe them to their patients (such as Zuger), some are even paid. She claims this is an extremely negative effect on our…
1. Should certain kinds of ads be banned in the interest of health/morality – alcohol, cigarettes, and prescription meds?…
d. Ensure that customers and medical specialists are given enough info about prescription drugs on branding and marketing IV. The chosen medical goods or services classification a. Drug Advertising, Branding and Publicity V. Reason for selecting this section a. The DDMAC division of the FDA is accountable for regulating conformity in advertising, branding and public relations. b. The DDMAC is accountable for proficient healthcare promotional procedures for direct-to-consumers advertising c. Info is given as well as what may or may not be included in end-user copies. VI. Conclusion a. Associate the significance of FDA regulations on drugs with existing measures…
Types of marketing trends Direct to consumer pharmaceutical trends have become increasing popular to promote products to health care facilities, providers, and patients. While there are many approaches and techniques used in the DTC pharmaceutical trend, the most effective are; “help seeking ad” which have been know to provide patients with medical information about a specific illness and advises consumers to contact there health care provider for more information but does not mention type of product, another is the “reminder ad” which often mentions type of product, name, dosage, strength, and price, the most commonly used trend is the “product claim ad” which will include the product name and it’s indication, safety claims, and efficacy (Ventola, 2011). The trends are being used to promote a variety pharmaceutical products regulated and approved by the FDA for people who may suffer from various illnesses the product was create to manage such as depression, chronic pain, heart disease, and respiratory diseases.…
Original passage #1 Another reason that DTC advertisements need stricter regulations is because the advertisements mislead consumers with distorted information about drugs. Furthermore, as DTC advertisements give consumers the wrong perspective, consumers would expect false consequences. These false consequences sometimes turn out to be a placebo effect. However, the problem is that placebo effect requires many random circumstances to be triggered, such as doctors and devices (Almasi et al. 284). Therefore, it is hard to expect for all patients to generate a placebo effect. Moreover, these false expectations disrupt the physician-patient relationship because consumers who are educated by misleading advertisements would require alternative treatment…
The article is based on how pharmaceutical companies are using medical research in advertising and medical journals (Washington, 2011). The medical advertising has an influence on the medical articles in the journals along with supplying the journals with financial support to keep publishing (Washington, 2011). Health care professionals use medical journals for use in diagnosing and treating patients. This is not the only issue mention the article. The pharmaceutical companies are using techniques in medical research of drugs to supply the consumer with information that makes the bad drugs look good (Washington, 2011). The companies use small groups, placebos, and test on only minimal and maximum doses (Washington, 2011). The research only allows the drugs to be tested against benefiting variables for the drug. With the statistics provided for research for medical articles, the unethical boundaries has been breached. Because of the unethical boundaries that were breached many pharmaceutical companies have pending and tried lawsuits.…
Marketing and Advertising The Food and Drug Administration relaxed the regulations regarding the need to advertise the side-effects of prescription drugs in 1997. (FDA) The relaxed regulation allows for direct-to-consumer advertising and this change the marketing strategies. There is now an influx of pharmaceutical advertising using infomercials. Gary Humphreys informs us in his article, “Direct-to-Consumer Advertising Under Fire”, that pharmaceutical companies “spent just under $5 billion last year alone” (576) on this type of advertising. The infomercials somehow make consumers believe that there is a need for them to have the drug and therefore create an increase in its sales. Because consumers have a desire to take control of their health they are now going in the doctor’s office and telling the doctor’s about the infomercial and the drug that they would like to try.…
We in America tend to take medications for almost any problem we have, from headaches to gastrointestinal pain, to more serious chronic disorders such as depression and attention deficit disorder. While many of the uses of such medications may be necessary and legitimate, many are not, and due to this fact, many people become dependent on medications, mentally, and or physically. This problem is not simply the fault of the individual; in fact, the blame can also be placed upon the medical community, and the pharmaceutical companies who produce the drugs. How often can one turn on the television to see advertisements for Claritin, Aspirin, Pepto-Bismol, or even Zoloft or Ritalin? The pharmaceutical industry is motivated by monetary gain, not purely by the well being of those using their drugs. These companies have aggressive advertising campaigns, and representatives who travel to medical practices to promote the company's products. Pharmaceutical representatives are rewarded generously for increases in the prescription of their drugs, causing them to be highly motivated to convince medical professionals of the worth of prescribing their products. The use of medications, prescription or not, should be based on one factor alone, necessity, and if necessity is not the reason for the drug's use, then in effect, the drug is being abused. One particularly troubling case of overmedication is that of Attention Deficit Hyperactive Disorder.…
In this paper I will analyze and assess legal and ethical modifications on marketing relations as it relates to both consumers and organizations. This research will analyze three to five ethical issues that relates to marketing and advertising, intellectual property, and regulation of product safety. The discussion of arguing for or against Direct-to-Consumer (DTC) marketing by drug companies will also be analyze. This paper will also determine who regulates compounding pharmacies under the current regulatory scheme, what the Food and Drug Administration (FDA) could/should have done in the PharmaCARE scenario and whether the FDA should be granted more power over compounding pharmacies.…
In America’s society, advertisements are everywhere. There are many commercials and magazine spreads dedicated to the promotion of doctor prescribed medications. Known as direct-to-consumer pharmaceutical advertising (DTCPA), new information is showing these could be more harmful than beneficial. Marketing of these drugs, unbeknownst to consumers, often takes place before information of long-term safety is known. Furthermore, patient’s views of doctoral qualifications can be undermined if the practitioner fails to prescribe the requested medication. Arguments for the benefits of DTCPA are often outweighed by the harms they cause. Banned in every country except New Zealand and the United States, DTCPA that includes product claims are more harmful than positive.…
Regulatory Agency Michelle Grubb HCS430 June 3, 2013 C. Darnell Stroble, Esq. Regulatory Agency The role and responsibility of the U.S. Food and Drug Administration (FDA), most importantly, is to uphold the laws dictated by the government concerning products that include drugs, medical products, food, and non-health related products and to protect and promote public health across the country. This essay focuses on several aspects of the FDA, from the role of the agency and its effect on health care in the United States, to the authority this agency carries in relation to health care. There will also be an explanation of how the FDA carries out these responsibilities on a day-to-day basis. The FDA has held a strong presence in the realm of public health since 1848 when it began as a consumer protection agency (FDA, 2013). The FDA, formed after the 1906 Pure Food and Drug Act was put in place and inspired by the scientific work of Harvey Washington Wiley, who was the Chief Chemist at the U.S. Department of Agriculture. Wiley worked to eliminate the dangerous practices of marketing unregulated drugs and food products to consumers (FDA, 2013). Since that time, the FDA has become a powerful force, monitoring and working to protect public health in the United States.…
When the general public is presented with information about pharmaceutical drugs not only are they given information about something that can provide treatments for symptoms they may be having, but it also informs them about what certain groupings of symptoms may be. For example, a person having strange pains in his/her legs and doesn 't know what it is and might not seek medical attention. However, if he/she sees an advertisement on television that describes those exact symptoms he/she is experiencing, the advertisement would give the ailment a possible name. This information could help that person when he/she goes to see his/her doctor. The patient can describe what he/she is experiencing and tell the doctor about the ad that made him/her think there was a reason to visit the…
("Prescription drug ads") I favor direct-to-consumer advertising/marketing of pharmaceutical drugs and believe that it is ethical. In this paper I will be using the deontological ethics of…
A call to action involving DTCA and regulated profits needs to combine all parties of, manufacturers, patients, providers, government, and public and private health plans. Americans need to become more educated and demand for change from people in higher power positions. Asking your primary care doctor is a great starting place to know what you're paying for. Some may argue that physicians are not reliable enough to speak cost because insurance policies differ, and although this is true doctors should know the difference between generic and new on-the-market medication. Doctors should generally not prescribe medication that their patients cannot afford and try to find alternatives. With many similar drugs, there sure has to be some alternatives…
The FDA helps advance public health by speeding up product innovations. The public is informed with science-based in, Puerto Rico formation needed to use medicines, foods and devices to improve their health ( UDHHS, 2010). The FDA approval process not only makes sure that the product's ingredients are safe but also that labels show all ingredients and do not make unverified claims. This has caused the FDA symbol to now become one that consumers trust(Gelinas, 2010).…