D1 Unit 3
Unit 10 Introduction to marketing research
D1-Evaluate the market research method used by Coke Zone.
Is the use of research effective, modern, costly, tailored to the needs of the business?
The choice of market research that Coke Zone has chosen is a good way of approaching their needs. Having the survey online and actually integrated within their site means not having to pay large fees to survey companies that charge to get results for a company’s survey. It is effective because the survey is there to be taken after the user has finished with the site giving more accurate results than someone who has just filled the survey out without experiencing the “Coke Zone”. Also, the survey is there at the time and give the incentive for the customer to quickly leave feedback on what they thought was good, what could be improved and other tips. The online way of doing the survey is definitely modern as the number of people logging onto the web is increasing every day. The survey created is tailored exactly to Coke Zone’s …show more content…
Coke Zone should definitely look to continue this form of market research. It is modern, with the times and, other than technical costs, it is cheaper than other methods of market research. Doing the old format of printed surveys on the street is costly, takes time and requires more staff to be used up on a working day.
That said, they could still do other types of market research. Maybe go to super markets and take a quantitative survey of how many people take what product, at what time, in what weather and what month. These factors of the outside world cannot be recorded on the online survey as the consumer is answering their questions in general. Alternatively they could contact the company and ask for their sales figures, which would be a lot cheaper and would provide Coke Zone with information about the seasonal trends of their
D1-Evaluate the market research method used by Coke Zone.
Is the use of research effective, modern, costly, tailored to the needs of the business?
The choice of market research that Coke Zone has chosen is a good way of approaching their needs. Having the survey online and actually integrated within their site means not having to pay large fees to survey companies that charge to get results for a company’s survey. It is effective because the survey is there to be taken after the user has finished with the site giving more accurate results than someone who has just filled the survey out without experiencing the “Coke Zone”. Also, the survey is there at the time and give the incentive for the customer to quickly leave feedback on what they thought was good, what could be improved and other tips. The online way of doing the survey is definitely modern as the number of people logging onto the web is increasing every day. The survey created is tailored exactly to Coke Zone’s …show more content…
Coke Zone should definitely look to continue this form of market research. It is modern, with the times and, other than technical costs, it is cheaper than other methods of market research. Doing the old format of printed surveys on the street is costly, takes time and requires more staff to be used up on a working day.
That said, they could still do other types of market research. Maybe go to super markets and take a quantitative survey of how many people take what product, at what time, in what weather and what month. These factors of the outside world cannot be recorded on the online survey as the consumer is answering their questions in general. Alternatively they could contact the company and ask for their sales figures, which would be a lot cheaper and would provide Coke Zone with information about the seasonal trends of their