Cyworld Case Study Analysis

Case analysis report:
CYWORLD

Class: BIZ2117

Section 6

I, HONG DOO(2009122198)
CONTENTS

1 . Introduction ------------------------------------ 3
2. Environment analysis --------------------------------- 3
2 -1. Bargaining power of suppliers -------------------------

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2 -2. Bargaining power of buyers --------------------------

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2 -3. Threat of new entrants ----------------------------

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2 -4. Threat of substitutes -----------------------------

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2 -5. Rivalry among competitors ---------------------------

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3. Company Analysis --------------------------------- 5
3-1. history of Cyworld ------------------------------5
3-2. Core competences ------------------------------6
3-3. value chain ----------------------------------- 8
3-4. Present Situation -------------------------------8
4. SWOT analysis ----------------------------------- 10
4-1. Strengths -------------------------------------

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4-2. Weaknesses -----------------------------------

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4 -3. Opportunities -----------------------------------

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4-4. Threats --------------------------------------

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5. User Segmentation -----------------------------------

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6. Recommendations and conclusion ---------------------------

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7. Bibliography -------------------------------------------------- 16

1. Introduction

Nowadays, the concept of communications has been moving to the internet. Consequently, most of web-users no longer see the internet as a method just for gaining simple information, or email. Now consumers want their own specialized room on the web through which they can socialize with others everyday and express themselves.

Bibliography: Constine, J. (2010, August 10). Facebook Introduces Official Korean Language Page.