Cypress Semiconductor Corporation
November 2, 2014
T. J. Rodgers, Chairman and CEO of Cypress Semiconductor Corporation COPY:
In response to Sister Doris Gormley and The Sisters of St. Francis of Philadelphia and your proposed letter addressing her concerns. FROM:
Vice President of Investor Relations, Cypress Semiconductor Corporation SUBJECT:
MEMO: Perception of Cypress Semiconductor Corporation
The Semiconductor business is more and more competitive every year with new companies emerging from around the globe. In recent years we have seen more companies in our industry fail than succeed. Our stockholders and employees are composed of many ethnicities and they should feel that they are treated fairly. As the American marketplace changes and higher percentages of minorities obtain degrees, Cypress Semiconductor Corporation should create a diversity committee and a diversity policy for the company. I understand your views in the letter to Sister Gromley and I agree with many of them, but this is not the right area to express them. Sharing these views in this format could have a negative impact to employees, customers, and shareholders. This is not the first time we have been questioned about the diversity of our company and board of directors and this is a good opportunity to address the issue. Discussion
Each year women compose of 59.4 % of college graduates (Perry 2013). Since 1982 there have been 10 million more women to obtain a college degree than men! (Perry 2013) As the semiconductor market place stiffens we should take this opportunity to capture the attention of diverse stockholders with the diversity committee and diversity policy. If you take a look at other businesses across the globe, many are establishing affirmative action policies and committees. These polices would be considered with hiring of employees, promotion of employees and when selecting board of directors. The National Football League (NFL) is a...
References: O 'Rourke, J. (2013). Management communication: A case-analysis approach (5th ed., pp. 130-136). Boston: Prentice Hall.
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Perry, Mark J. “Stunning college degree gap: Women have earned almost 10 million more college degrees than men since 1982,” American Enterprise Institute [Internet] 2013 May 13 (cited 2014 November 12): Available from http://www.aei.org/publication/stunning-college-degree-gap-women-have-earned-almost-10-million-more-college-degrees-than-men-since-1982/
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