cypop5 1

Topics: Childcare, Nursery school, Day care Pages: 3 (961 words) Published: January 21, 2015
CYPOP 5: Understand how to set up a home based child care service 1. Understand how to set up a home based childcare service.
1.4 Develop a marketing plan for own home based childcare service  
Ideally I am looking to childmind 8am to 6pm Monday to Friday as a home based childcare service and I am happy to take any child from the ages 6 months to 8 years keeping to my ratios of 6 children under the age of 8 at any one time.  

My first step will be doing a bit of research in my area to see what other child-minders are offering and see what hourly rate they are charging. I will try to offer something that no other child-minder in my area offers even if it means taking extra classes to provide this currently I have level two British sign language and love teaching dancing, singing and acting at my local theatre group . I will make posters and hand out business cards advertising myself and my business keeping them clear and accurate showing what I can offer to the children in my care making sure I highlight any unique selling points for example homely environment, school pick-ups and drop offs, lots of area to explore outside, ease of parking etc. I will post them in shop windows, doctor’s surgeries, dentists, preschools and primary schools and anywhere children based, I will also make flyers and do a door to door drop and hand the flyers out at the local schools.  

I have looked at free local online advertising and have register with and similar sites which advertise what childcare you’re offering so parents can see information about you and your child-care you offer. I also think word of mouth is one of the best forms of advertising so I will also be trying to advertise that way in my local area. I will also invest in a magnetic strip for my car and the business cards which I will carry around with me so that anywhere I go I can give out my information about my home based childcare.

1.5 Demonstrate financial planning for own home based...
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