CYPOP 5: Understand how to set up a home based child care service 1. Understand how to set up a home based childcare service.
1.4 Develop a marketing plan for own home based childcare service
Ideally I am looking to childmind 8am to 6pm Monday to Friday as a home based childcare service and I am happy to take any child from the ages 6 months to 8 years keeping to my ratios of 6 children under the age of 8 at any one time.
My first step will be doing a bit of research in my area to see what other child-minders are offering and see what hourly rate they are charging. I will try to offer something that no other child-minder in my area offers even if it means taking extra classes to provide this currently I have level two British sign language and love teaching dancing, singing and acting at my local theatre group . I will make posters and hand out business cards advertising myself and my business keeping them clear and accurate showing what I can offer to the children in my care making sure I highlight any unique selling points for example homely environment, school pick-ups and drop offs, lots of area to explore outside, ease of parking etc. I will post them in shop windows, doctor’s surgeries, dentists, preschools and primary schools and anywhere children based, I will also make flyers and do a door to door drop and hand the flyers out at the local schools.
I have looked at free local online advertising and have register with childcare.co.uk and similar sites which advertise what childcare you’re offering so parents can see information about you and your child-care you offer. I also think word of mouth is one of the best forms of advertising so I will also be trying to advertise that way in my local area. I will also invest in a magnetic strip for my car and the business cards which I will carry around with me so that anywhere I go I can give out my information about my home based childcare.
1.5 Demonstrate financial planning for own home based...
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