Cyber Marketing

Topics: Marketing, Advertising, Internet marketing Pages: 6 (1631 words) Published: November 10, 2010
Cyber marketing has now become an indispensable segment of e-commerce as well as the internet and World Wide Web related topics. Cyber marketing simply refers to a technique of attracting potential customers by advertising your products or services through such means as websites, emails, and banners.

In other words, cyber marketing is a blend of internet technology and direct marketing principles that is adopted by business owners to find profitable customers and to interact with them in order to enhance their business activities, thereby ensuring improved ROI (Return on Investment.) A number of activities are involved in cyber marketing such as online marketing, fax direct marketing, canvassing, call center direct marketing, and mobile phone marketing via SMS (Short Message Service.)


Internet marketing has a number of advantages, and is becoming increasingly popular. In a world where more and more users are being connected to the internet every day, the ability to market your business effectively is becoming more crucial to success. That said, there are also certain limitations on marketing online that will need to be taken into account. Knowing the pros and cons of online marketing will allow you to promote your business and products in the most effective way possible, and here we’ll take a brief look at some of the various advantages and disadvantages of how web promotion works. Internet marketing has many advantages that make it an attractive way to promote a business. It is fairly inexpensive, especially when compared to other forms of advertising, when it comes to the ratio of cost for reaching a target audience. Businesses are able to access a gigantic viewer base for a small amount of money, and consumers are able to look into and purchase products when it is convenient for them. This in turn allows businesses to convert their advertising into sales much more quickly than ever before. The general marketing plan for an online business (or a business that buys advertising online) is dependent on the cost volume profit analysis. Another distinct advantage of internet marketing is that the statistics involved in any given marketing campaign can be recorded and reviewed with ease. This in turn allows marketers to analyze what works and what doesn’t, and if their products appeal to certain age groups or people in particular areas of the world. There are various types of advertising plans that will provide different types of statistics, such as pay per click versus pay per impression.

Benefits derived from the adoption of cyber marketing techniques are immense. First of all, it enables to minimize business costs and helps you to reach a substantial number of customers and that too within minimal time frame. Another great benefit of cyber marketing is that it allows you to cost-effectively reach in any type market, let it be regional, national, and international.

Also, a significant benefit of cyber marketing is that it enables you to win profitable customers. Exceptionally low marketing costs, high profit margin, increased customer loyalty, round the clock services, and expansion in customer base are the other obvious benefits of cyber marketing.

However, it is not as easy you think to enhance your business profitability via cyber marketing techniques. In other words, in order to employ this marketing technique, it is important that business owners and other people engaged in the internet field such as ecommerce and marketing professionals must possess adequate skills.

Hence, on recognizing the growing importance as well as the increased application of cyber marketing techniques, many learning centers spread across the world now offer specialized courses for cyber marketing. Cyber marketing courses are considered highly beneficial for such people working in arenas including marketing, e-commerce, sales and operations, strategic planning, general...
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