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Topics: Management, Strategic management, Change management Pages: 12 (2673 words) Published: August 26, 2013
|Module Code: |HR0277 | |Module Title: |CHANGE, WORK AND DIVERSITY | |Distributed on: |Semester 2 2012-13 |Hand in Date: |Per announcement of UG office, as related to your | | | | |specific programme |

Instructions on Assessment:

Background of the subject topic

It can be argued that organisations can generate greater effectiveness in a diverse, rapidly changing global environment by encouraging agreement on shared values and by jointly creating visions, goals, and strategies. Organisation can foster trust, collaboration, equality, participation, shared values, visions, and goals which can be perceived as core strategic elements of organisational activity in a global field of action. Agreement and commitment can be maintained through dialogue by;

- focusing on common concerns, identifying shared needs, and conflict resolution - encouraging self-reliance, problem solving and united action and - sharing important experiences and producing a synergy of perception, intellect and emotion.

In this way organisations can represent a more flexible, inclusive, human way of working, with increased opportunity for leading more satisfying work lives amongst their own employees. Strategic changes of various types and nature have been introduced in this regard and implemented extensively in business organisations in recent times

Assignment Tasks
You have already been asked to complete a range of seminar-based research and reflections on the strategic change practices/problems in the British Airways. This particular takes the format of an assessment portfolio, composing of three main parts:

PART 1: A research report with a word limit of 1,500 on British Airway’s (BA) change program that resulted in long-running industrial disputes between its management and crew members in 2009-2011. (40%)

More specifically, you need to provide accounts in this report on the following:

• The contextual information about the BA’s introduction of strategic changes • Evaluation on the nature of such changes
• The change management strategy, if any, as outlined by the BA management • The challenges and difficulties in implementing such changes

PART 2: An academic report of a 2000 word limit to evaluate the implementation/resistance of such change management from one of the three stakeholders’ point of view: BA management team, BA cabin crew and the British public (60%)

This report needs to clearly identify a range of appropriate texts on:

• The core issues about strategic changes and change management in BA. (This should be outlined against appropriate theoretical frameworks or conceptual discussions). • Specific concerns and problems that you anticipated from a particular stakeholder’s point of view. (This is to show your awareness on practical issues as implicated in change management in business companies.) • Managerial challenges as experienced or encountered in this problem situation. (Linkage between theoretical explanation and practical experience shall be clarified) • Advised approaches for overcoming resistance to change, dealing with your own (stakeholders) and other's anxieties, and effectively winning support for change management.

Part 3: Seminar-based portfolio evidences

As integral parts of this module learning, four learning documents need to be produced throughout the semester to help you learn and prepare for this assessment task. They are to be attached as appendixes in this part:

Please note that there is in general no maximum word limit applies to your personal learning and research documents, yet it is...
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