Introduction to Kantian Ethical Analysis
Reason, declared Kant, is the source and ultimate basis for morality. Morality wholly rests in pure, innate reason and not in intuition, conscience, law, or utility. The standard of morality, therefore, is inherent in the human mind; it is definable only in terms of the mind; and it is derived from one’s innerself by direct perception (Cavico & Mujtaba, 2013). According to Kant, in order to be moral, one has to be rational. “The right use of reason is directed to moral ends” (Cavico & Mujtaba, 2009). A person has to think rationally, he or she does not have think only about self-interest. As a result of that, there is no place for such thing as Ethical Egoism. People should be treated with dignity and respect. Kant presumes that human beings are rational and can utilize reason (Cavico & Mujtaba, 2009). Kant called the supreme ethical principles the Categorical Imperative. This principle is necessary element of human reason and foundation upon which rest all moral judgments (Cavico & Mujtaba, 2013). Kant’s method has three parts of testing, which are used for identification whether or not an action is moral. No matter in what kind of situation a person can be, a rational individual performs an action because he or she has a moral obligation and duty. Application of Kantian Ethical Analysis
The categorical Imperative is not a principle of action itself; instead, it ethically lays down the form a moral maxim must take. Thus, said Kant, reason indicates that a moral action must have a certain form. The ethics “test” is a formal test (Cavico & Mujtaba, 2013). Literally, a person has to indicate whether his/her actions would be successful or would be considered as a self-destruction. In this case, the test will determine that situation with the company such CVS will be most likely successful. One of the main reasons that the company is doing this, is to show the public and competitors that it really...
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