Cvs Pharmacy Mission Statement
Samantha Wentz
Midterm Assignment
CVS/Pharmacy
“Staying healthy isn’t easy these days. Health care costs keep rising. People are overwhelmed and confused by all the changes. They’re looking for help. They’re looking for solutions that make a difference. At CVS Caremark, we know that to make a difference, you have to do things differently. So we’re reinventing pharmacy to help people on their path to better health.” (info.cvscaremark.com) This is the mission statement of CVS.
CVS/Pharmacy is known for their pharmacy and helping people. CVS has numerous marketing strategies and their exceptional customer service. CVS has succeeded into the second biggest pharmacy in the country with over 6,000 stores all over. About 75% of the country’s …show more content…
They know how to do market research to advance their profits and come up with marketing and research plan. CVS gains insight on demographics reports, trade area maps, spatial interaction models, supply-demand analysis, sales forecasting studies, and regression models. (synergos-tech.com) CVS uses a program called PopStats that allow them to get this data. They are able to use this program for merchandising by allowing them to make decisions on stocking different products in different stores. If a store is in a tourist area like Hershey, PA, they know to stop Hershey souvenirs and merchandise. They use PopStats to examine the customer mix in the area and figure out how to price their products. Most importantly, they use this data to advertise. They can determine the in-store signage and what kind of promotional offers to make for targeted customer …show more content…
They target most ages with their beauty selection to their health selection. They do what they can to expand their name and company around the country. They look at all areas before marketing their company. CVS definitely makes marketing a priority. Customer service and their health is their top priority as it should be. CVS uses their excellent customer service to make sure they keep the customer loyalty to the company. This allows them to market through word of mouth and gaining a customer for life. While CVS has expanded its name through Caremark and their other marketing strategies, they have succeeded because they have met the high expectations of the customers through service and their reward programs like the ExtraCare Card and ExtraBucks. CVS is a retail pharmacy that will continue to strive and maintain a top pharmacy in the
Midterm Assignment
CVS/Pharmacy
“Staying healthy isn’t easy these days. Health care costs keep rising. People are overwhelmed and confused by all the changes. They’re looking for help. They’re looking for solutions that make a difference. At CVS Caremark, we know that to make a difference, you have to do things differently. So we’re reinventing pharmacy to help people on their path to better health.” (info.cvscaremark.com) This is the mission statement of CVS.
CVS/Pharmacy is known for their pharmacy and helping people. CVS has numerous marketing strategies and their exceptional customer service. CVS has succeeded into the second biggest pharmacy in the country with over 6,000 stores all over. About 75% of the country’s …show more content…
They know how to do market research to advance their profits and come up with marketing and research plan. CVS gains insight on demographics reports, trade area maps, spatial interaction models, supply-demand analysis, sales forecasting studies, and regression models. (synergos-tech.com) CVS uses a program called PopStats that allow them to get this data. They are able to use this program for merchandising by allowing them to make decisions on stocking different products in different stores. If a store is in a tourist area like Hershey, PA, they know to stop Hershey souvenirs and merchandise. They use PopStats to examine the customer mix in the area and figure out how to price their products. Most importantly, they use this data to advertise. They can determine the in-store signage and what kind of promotional offers to make for targeted customer …show more content…
They target most ages with their beauty selection to their health selection. They do what they can to expand their name and company around the country. They look at all areas before marketing their company. CVS definitely makes marketing a priority. Customer service and their health is their top priority as it should be. CVS uses their excellent customer service to make sure they keep the customer loyalty to the company. This allows them to market through word of mouth and gaining a customer for life. While CVS has expanded its name through Caremark and their other marketing strategies, they have succeeded because they have met the high expectations of the customers through service and their reward programs like the ExtraCare Card and ExtraBucks. CVS is a retail pharmacy that will continue to strive and maintain a top pharmacy in the