Preview

cvnc

Satisfactory Essays
Open Document
Open Document
1562 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
cvnc
zfbfcbcv
< Colgate Cibaca.. Colgate Max White.. >
Colgate Max Fresh
Parent Company
Colgate Palmolive
Category
Personal Care – Toothpaste
Sector
FMCG
Tagline/ Slogan
Switch on the power of freshness
USP
Colgate Max Fresh gel is infused with cooling crystals for a whole new dimension of freshness
STP
Segment
Personal Care – Oral Hygiene – Gel Toothpaste
Target Group
Men and Women
Positioning
Colgate Max Fresh with Cooling Crystals providing fresh breath and long lasting freshness that can be seen
SWOT Analysis
Strength
1. Toothpaste contains menthol, a mouthwash ingredient, for Fresh Breath and long lasting freshness
2. Helps fight tooth cavities
3. Gel helps achieve whiter teeth
4. Available in 4 exciting flavors – Peppermint ice, Spicy Fresh and Citrus Blast
5. Youthful advertising and good brand presence
Weakness
1. Premium category product with high pricing. Lower price variants not available
2. Limited size variants available in market
3. Limited only to a small urban segment
Opportunity
1. Contains cooling crystals in strips – for freshness that can be seen
2. More campaigns like Colgate Max Fresh Party with filmstars – a contest to promote fresh breath and popularize the product
3. More campaigns like Colgate Max Fresh Alarm Contest – A chance to meet cricketers
Threats
1. Many national and international brands with gel variants of toothpaste available in the market
Competition
Competitors
1. Close Up
2.Pepsodent
3. Oral B

< Colgate Cibaca.. Colgate Max White.. >
Colgate Max Fresh
Parent Company
Colgate Palmolive
Category
Personal Care – Toothpaste
Sector
FMCG
Tagline/ Slogan
Switch on the power of freshness
USP
Colgate Max Fresh gel is infused with cooling crystals for a whole new dimension of freshness
STP
Segment
Personal Care – Oral Hygiene – Gel Toothpaste
Target Group
Men and Women
Positioning
Colgate Max Fresh with Cooling Crystals providing fresh breath and long lasting freshness that

You May Also Find These Documents Helpful

  • Good Essays

    First of all, the advertisement’s appeal to logic argues that the use of Colgate is the reason for the manipulation of unhealthy hygiene so that the mouth stays flawless. For example, Colgate guarantees washed and polished teeth that proves to be an excellent way of taking care of the mouth’s surroundings. Good teeth physically provides a commitment to transcending yourself. It shows so much about an individual’s character such as the desire to care for yourself, your health and your appearance. Your teeth will take care of you when you take care of them by preventing the spread of bacteria that can cause sores and diseases before it occurs. The use of Colgate after every meal and before going to bed can be compared to an investment that will be paid off in time.…

    • 734 Words
    • 3 Pages
    Good Essays
  • Better Essays

    Golgate Toothpaste Imc Plan

    • 3479 Words
    • 14 Pages

    Colgate Total is considered the greatest evolution in toothpaste since the introduction of fluoride. This highly effective formula, containing fluoride and the antimicrobial ingredient, Triclosan, has been demonstrated clinically to help prevent gingivitis, plaque, cavities and tartar. And, its unique patented formula, containing the co-polymer, Gantrez, continues to be active between brushings. It continues to work fighting plaque,…

    • 3479 Words
    • 14 Pages
    Better Essays
  • Satisfactory Essays

    Rhetorical Essay

    • 631 Words
    • 3 Pages

    In 2006, Listerine introduced to the world a product that would help children start a life of good oral hygiene. This product is called Listerine Agent cool Blue a pre- brush tint rinse. A way to help make brushing your teeth in the morning fun, instead a time consuming chore most kids choose to skip. You rinse your mouth for 30 seconds and spit. The blue residue indicates plaque, leftover food, and shows children where they need to brush the most. The importance of brushing your teeth is something we all have been taught at a young age. With this product not only is Listerine Agent Cool Blue successful in getting consumers to purchase this product, but successful in solving the problem of making children actually want to brush their teeth in the mornings. A problem a lot of parents struggle with today.…

    • 631 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Toothpaste

    • 427 Words
    • 2 Pages

    COLGATE is an international company that produces personal care products. The company is focused on 5 core businesses: Oral Care, Personal Care, Household Surface Care, Fabric Care, and Pet Nutrition. Its latest toothpaste product features a strong anti-sensitivity function.…

    • 427 Words
    • 2 Pages
    Good Essays
  • Satisfactory Essays

    Colgate's 4p

    • 638 Words
    • 3 Pages

    Colgate Total Advanced Fresh Gel contains an added flavor booster to keep breath ultra fresh for up to 12 hours.…

    • 638 Words
    • 3 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Project on Colgate

    • 301 Words
    • 1 Page

    For maintain the growth in the market their should be proper planning and market strategy. It should be remarkable and Colgate is applying these strategy in efficient manner. Colgate Palmolive ltd. change their plan, strategy according to the market demand, competitor. As the demand of the sensation in teeth start coming Colgate understand the market demand and manufactured a product which prevent the consumer teeth and provide relief from sensation of teeth while having cold or warm food or drinks. They have launched an innovative product named ‘Colgate Sensitive’. Personal care giant Colgate-Palmolive is generally associated with toothpaste and soap, but in fact its broad portfolio also includes Pet food, Deodorants, Fabric softeners, Household cleaners and Detergents. Brands include Ajax, Fab, Mennen and Hill's Science Diet, alongside the two products that make up the company's name. Colgate is the world's #1 toothpaste and toothbrush brand; Palmolive soap is the world's third largest soap brand, now covering a growing range of hair care products as well as soaps. Colgate-Palmolive is also truly international, deriving more than 70% of its sales outside the US. Advertising Age/TNS estimated global measured advertising expenditure in 2003 of $621m, making Colgate the world's #40 advertisers. Colgate-Palmolive is a leading global consumer products company, serving people...…

    • 301 Words
    • 1 Page
    Satisfactory Essays
  • Good Essays

    Colgate palmolive

    • 673 Words
    • 5 Pages

    taking on the look of one of the most stable stocks on the exchange. Colgate…

    • 673 Words
    • 5 Pages
    Good Essays
  • Better Essays

    Out of all the Oral care products available in the market Colgate has the maximum usage followed by Close-up…

    • 2313 Words
    • 10 Pages
    Better Essays
  • Good Essays

    1. Colgate is a company that was going up when I purchased them. They have special offers, community programs, and sustainability systems. As stereotypical as this is, the Latinos love Colgate and they are the fastest growing population in the United States, therefore, Colgate is being invested in a lot and continuing to go up. Colgate produces a necessity. No matter what, the chances of people no longer needing tooth paste are very low. I chose this over any other dentistry related company because I personally buy Colgate products and trust them a lot.…

    • 750 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Colgate reorganised its portfolio Introduced a wide range of products but with very clear positioning . In oral care, Colgate identified four categories – premium, freshness, popular and economy . Focused on only those products within this category which could give results. Introduced new products in…

    • 1232 Words
    • 5 Pages
    Good Essays
  • Satisfactory Essays

    Packaging – The green-coloured packaging enhances the ‘herbalness’ of the product, while the pneumonics of mint leaves, lemon and eucalyptus supplement the ingredients which lend uniqueness to the product. The colours red and the word ‘new’ in blue are the two colours researched to be the most eye-catching on the shop shelf and aid the choice of the product during the purchase decision process. Standard fonts and colours of Colgate and associated pneumonics serve to maintain familiarity with the brand and capitalise on positive associations such as that of being one of the most trusted brands in the country (Brand Equity survey).…

    • 254 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Colgate was the first toothpaste in a collapsible tube, introduced in 1896, when it had previously been sold in glass jars since 1873.[2]…

    • 305 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    centers strategically located around the world. These centers create new product concepts and ideas based on specific insights into consumer wants, needs and behaviors. For projects extending three to five years into the future, work is focused in three category-specific long-term innovation centers: Oral Care, Pet Nutrition and Personal Care. Supplementing these efforts, Colgate scientists conduct…

    • 431 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Toothpaste Industry

    • 1008 Words
    • 5 Pages

    Presently Colgate Dental Cream holds 52% of market share. HUL’s Close up lies far behind with 23% of the existing market share. The third player in the marketplace in terms of market share is Colgate Gel with 10.5% of the market share. That leaves 14.5% market share for other Brands like Pepsodent, Pepsodent G, Promise, Babool, Sensofoam, Forhans, Cibaca, Neem, Vicco etc. The toothpaste market is presently valued at Rs. 750 crores out of which the Gel segment has already bagged 1/3rd portion of it. The Gel segment presently stands at Rs. 248 crores and is growing at a rate much faster than Cream. In India toothpaste usage as compared to other countries is very low which signifies about the potential of the market. In Urban India the usage of toothpaste per person per year is just 190gms. Where as it is 200gms of toothpaste per person per year in developing countries as Indonesia and Thailand. In developed countries as USA and other…

    • 1008 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    Project on Colgate

    • 4326 Words
    • 18 Pages

    For maintain the growth in the market their should be proper planning and market strategy. It should be remarkable and Colgate is applying these strategy in efficient manner. Colgate Palmolive ltd. change their plan, strategy according to the market demand, competitor. As the demand of the sensation in teeth start coming Colgate understand the market demand and manufactured a product which prevent the consumer teeth and provide relief from sensation of teeth while having cold or warm food or drinks. They have launched an innovative product named ‘Colgate Sensitive’.…

    • 4326 Words
    • 18 Pages
    Powerful Essays