Topics: Search engine optimization, Advertising, Internet Pages: 2 (436 words) Published: April 4, 2013
Unit 12
P2 : describe how selected organisations use internet marketing A. How are they using online promotion? What are they promoting online and what methods are they using? (use of search engines, social media and banners etc.)

Internet ho doesn’t know It, Internet can be very helpful if you use properly And can work in your advantage, And it can save you time money and much a lot misery. Hema puts their deals on their site first so that people who always want to have the cheapest product look on the site first that’s 1 way of Hema attracting people what they are offering is their products and the method they are using is: ACTIVE PROMOTION Active promotions are the type that require you to go out on a daily basis or a weekly basis and put out your advertisements. With active promotions because the products change every 4 weeks and other products be reduced in price again. you will either place your advertising or you will not sell your products. Your choice is simple work or starve.

B. How are they trying to build one-on-one relationships with their online presence? How Hema builds one-on-one relationships by being online weekly and having time to answer question of customers, And having a blog where the latest news is showing. Hema sends Send greeting cards, Asks customers for opinions and sends folders to emails. In what ways are they trying to achieve customer confidence to purchases online? Display any security or accreditation logos and have a clear link to your security policy. consumers make some sort of check for security reassurance on a site before they purchase online. And to have an extra if you order online you can earn points for free products. Online promotion

Search engine optimization
Hema doesn’t pay a search engine like Google to appear on the top because they are already looked up often enough to appear above on the search engine. Banner advertisement
Hema does have a dia show that shows different products.

Use of social...
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