Cutural And Critical Approach

Topics: Organizational culture, Sociology, Supermarket Pages: 10 (2846 words) Published: April 8, 2015
Cultural and Critical Approaches
An Application to Woolworth Supermarket in Australia

Table of Contents
Executive summary3
1 Introduction4
1.2 Purpose4
1.3 Scope and limitation4
1.4 Methods4
1.5 Background4
2. Findings5
2.1 Cultural View and Discussions:5
2.2 Critical View and Discussion7
3 Recommendations8
4 Conclusions8
References9

Executive summary

Woolworth Limited is the subject to investigate in this report, specifically in one of its retailing branches, Woolworth Supermarket. In 2013, Woolies is seen as one of the largest supermarket chains in Australia and it has more than 198,000 employees currently working across Australia. They have created a large culture in the organization and this report will focus on one of the most diverse culture and its ‘strong culture’ that helped them became a largest supermarket chain in the Australia. And the purpose of this report is to see how Woolworth culture fits in the cultural approaches as well as critical approaches. Firstly, by looking at the cultural view in Woolworths and discuss about its culture. The ‘strong culture’ will be explored by using the components of Deal and Kennedy ( Values, Heroes, Rite and ritual) then to see how Woolworth culture fall into Peter and Waterman’s concept of ‘excellent culture’ Secondly, the critical theorist argued that the power is the most important concept and to support that concept. Using Woolworth’s structure to identify the symbological approach and understand the sources of power in Woolworth. Analyzing deeper the structure, the concept Ideology and Hegemony appeared, respectively. Consequently, the Emancipation emerged and led to the Resistance in the Woolworth culture. Finally, Woolworth gender diversity had been concerned with the feminist theory called ­standpoint feminist.

1 Introduction
1.2 Purpose

The purpose of this report is to apply to approaches the first being the cultural approach and the critical approach to the organization. At first, the ‘strong concept’ of Deal and Kennedy had been introduced to understand how it applied in the organization and how it enhanced the individual as well as the business’s performance. After the organizational culture had been explored, the critical theorist had lifted up the surface of the culture of the organization to show the imbalance of power in those cultures by using the critical approaches. 1.3 Scope and limitation

Woolworth Limited is the subject to investigate in this report, specifically in one of its retailing branches, Woolworth Supermarket (Woolies). In 2013, Woolies is one of the largest supermarket chains in Australia and it has more than 198,300 employees currently working across Australia. They have created a large culture in the organization and this report will focus on one of the most diverse culture and its ‘strong culture’ that helped them became a largest supermarket chain in the Australia. Consequently, to understand its culture, the analyses of its structure or the organizational discourse would be very essential in term of revealing the power centralized in the organization. Beside, Woolies is a large scale corporate so to understand its culture, there is very limited access to the information about its culture but there are mostly from the internal resources which will give an insightful view of Woolworths’s cultural organization structure because according to Miller (2005, p.82), ‘culture as something an organization has’ and ‘culture as something an organization is’ 1.4 Methods

The following method will be brought into study is to analyze how the ‘strong culture’ of Deal and Kennedy fitted in their concept of some key components can enhance the organization’s performance which leads to its success such as their Values, Heroes, cultural networks, rites and rituals. The next method is to look at the themes of Peter and...

References: A taste of harmony, 2014, Meet T Jeerd, viewed at 20 April 2014
Deal, T., & Kennedy, A
Miller, K. (2012). Organizational Communication: Approaches and Process (Sixth Edition ed.). (M. Eckman, Ed.) Boston, MA, USA: Wadsworth.
Martin, J & Frost, P (1996)
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