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Cutco Case Analysis Questions
Cutco Case Analysis Questions
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Published by hssyanCutco Case analysis
Cutco Case analysis
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See less https://www.scribd.com/doc/133757461/Cutco-Case-Analysis-Questions 03/26/2014 pdf text original Cutco Case Write-up
Rutgers Business School: Marketing Channels1. What is direct selling?Direct selling is the face-to-face selling away from a business location. It is technically a form of non-store retailing. The manufacturer sells directly to the consumer or business customer as does
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