Customer’s Adoption of Mobile-Commerce a Study on Emerging Economy
International Journal of e-Education, e-Business, e-Management and e-Learning, Vol. 1, No. 3, August 2011
Customer’s Adoption of Mobile-Commerce A Study on Emerging Economy
Rahmath Safeena, Nisar Hundewale, and Abdullah Kamani
Abstract—Today, mobile communication technologies provide immense additional scope for consumers’ banking transactions due to their always-on functionality and the option to access bank’s facilities anytime and anywhere. Mobile banking is a subset of electronic banking which underlies not only the determinants of the banking business but also the special conditions of mobile commerce. It is the latest and most innovative service offered by the banks. But not enough study has been done to known regarding how customers perceive and evaluate electronically delivered mobile banking services. The study considers five factors perceived usefulness, perceived ease of use, subjective norm, consumer awareness about mobile banking and perceived risks associated with mobile banking. This study also points out that these factors have a strong and positive effect on customers to accept mobile banking system. Index Terms—m-commerce, mobile banking; perceived usefulness, ease of use, risk, awareness, subjective norm.
I. INTRODUCTION The proliferation of, and rapid advances in, technology-based systems, especially those related to the internet, are leading to fundamental changes in how companies interact with customers [1-3]. Mobile phone usage has spread in a very broad manner both in developing and developed countries. With mobile communications already as a prime case for leapfrogging traditional infrastructure, mobile banking (M-Banking) has great potential for extending the provision of financial services to unbanked people through a technology that is both familiar and widespread. One of the first commercial applications of the mobile commerce was mobile banking (m-banking) [4], [5]. The rapid growth of mobile applications has given rise to a
Customer’s Adoption of Mobile-Commerce A Study on Emerging Economy
Rahmath Safeena, Nisar Hundewale, and Abdullah Kamani
Abstract—Today, mobile communication technologies provide immense additional scope for consumers’ banking transactions due to their always-on functionality and the option to access bank’s facilities anytime and anywhere. Mobile banking is a subset of electronic banking which underlies not only the determinants of the banking business but also the special conditions of mobile commerce. It is the latest and most innovative service offered by the banks. But not enough study has been done to known regarding how customers perceive and evaluate electronically delivered mobile banking services. The study considers five factors perceived usefulness, perceived ease of use, subjective norm, consumer awareness about mobile banking and perceived risks associated with mobile banking. This study also points out that these factors have a strong and positive effect on customers to accept mobile banking system. Index Terms—m-commerce, mobile banking; perceived usefulness, ease of use, risk, awareness, subjective norm.
I. INTRODUCTION The proliferation of, and rapid advances in, technology-based systems, especially those related to the internet, are leading to fundamental changes in how companies interact with customers [1-3]. Mobile phone usage has spread in a very broad manner both in developing and developed countries. With mobile communications already as a prime case for leapfrogging traditional infrastructure, mobile banking (M-Banking) has great potential for extending the provision of financial services to unbanked people through a technology that is both familiar and widespread. One of the first commercial applications of the mobile commerce was mobile banking (m-banking) [4], [5]. The rapid growth of mobile applications has given rise to a