Customer's Perception of Mix Marketing Strategies of selected Coffee Shops

Topics: Coffee, Marketing, Caffeine Pages: 5 (1788 words) Published: March 1, 2014
Chapter I
The Problem and Its Background
Do you feel the freshness of sunrise when you wake-up in the morning, especially when you are drinking a hot coffee? It feels good right? And when there’s no coffee, it feels like there’s something missing? Coffee is a brewed beverage prepared from the roasted seed. Another definition of coffee is Filipino can’t live without. Every morning especially cold morning you always find something hot or something will waken you up and that’s coffee. Coffee is different from other drinks, it is good for body conscious because instead of hot chocolate that will make them fat, coffee is the best substitute. It is also good for workers and who works over time, coffee helps them stay up all day and night. It is the favorite drink of the elders because it suites their taste. And it is favorite of the teenagers, because of how coffee evolve from brewed dark coffee to sweeten and flavored coffee that teenagers love. Who would hate the coffee? As we all know, coffee is consist of caffeine. There is a lot of research on both humans and animals on the effects of caffeine, and there is often thoughts that too much is bad for us. There is no conclusive evidence to implicate caffeine consumption as being significantly harmful to health, but there still is controversy with this, as there is still some negative effects associated with caffeine consumption. Having some caffeine daily is ok, but using food and exercise strategies listed below, will certainly help in reducing fatigue and avoiding caffeine addiction. Caffeine is a central nervous stimulant and can have some positive effects on the human body. Caffeine in low doses is thought to be associated with an improvement in sporting performance, increased alertness and reduction in fatigue potentially lifting a person’s mood. Coffee and tea also contain some antioxidants which have positive effects on heart health. However, increased amounts of caffeine lead to dependency due to increased tolerance and hence the need for greater amounts to gain the same stimulatory benefits. Heavy users who have to go without can experience withdrawal symptoms such as headaches and fatigue. Too much caffeine can produce restlessness, nausea, sleep difficulties, upset stomach, increased urine production causing dehydration, and irregular heartbeats. It has also been associated with elevated blood pressure in sensitive persons. Coffee is not only a good drink but it is also good in dessert. Which is also can be bought in coffee shop. The recommendation for safe drinking levels is 500mg per day, less for those with heart conditions, elevated blood pressure, and pregnant women. The average cup of instant coffee contains between 80 and 100mg/cup. The stronger the coffee the more caffeine it contains. Tea usually has less caffeine than this, except if it is very strongly brewed. The heart of your business success lies in its marketing. Marketing strategies is important in every business. In developing marketing strategies, we must know first the needs and wants of the consumer to be able to get them satisfied. The ability of a staff to create a strategy helps catching the attention of the people to patronize your business. Whether you are running big or small businesses, it will need a marketing strategy. These strategies will help the establishments to earn profit, because if they are using better marketing strategies, their products will be patronizing by many people. These strategies is important to promote the products and services and will help to achieve the goal of a business. Without using marketing strategies, sales may be failed. Using marketing strategies in a business, a large number of consumer will purchase the product. This study will highlight all about the coffee shops, the marketing mix that they are using and the importance of having a customer perception. Background of the...
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